San Francisco, CA – March 9, 2026 – For those looking to upgrade their home entertainment without breaking the bank, now is an excellent time to consider OLED technology. Best Buy is currently offering a significant discount on LG’s 2025 B5 series OLED televisions, making premium picture quality more accessible than ever. Specifically, the 77-inch model is available for $799.99, a 50% reduction from its original price of $1,599.99. This deal presents a compelling opportunity to experience the stunning visuals OLED displays are known for, at a price point previously reserved for mid-range LED TVs.
OLED (Organic Light Emitting Diode) technology differs significantly from traditional LED-backlit LCD TVs. Each pixel in an OLED display emits its own light, allowing for perfect blacks, incredible contrast, and vibrant colors. This results in a more immersive and realistic viewing experience. LG has consistently been a leader in OLED technology, and the B5 series, even as positioned as their entry-level OLED offering, still delivers the core benefits of the technology. The B5 series utilizes LG’s Alpha 8 AI Processor Gen2, designed to optimize picture quality and deliver a sharp, detailed image.
LG B5: Features and Performance
The LG B5 isn’t just about stunning visuals; it’s similarly packed with features geared towards both movie enthusiasts and gamers. The television supports a 120Hz refresh rate, crucial for smooth motion handling in prompt-paced content like sports and action movies. This higher refresh rate also benefits gamers, reducing motion blur and providing a more responsive gaming experience. The B5 supports both Dolby Vision HDR and HDR10, enhancing the dynamic range and color accuracy of compatible content. According to LG’s specifications, the B5 also boasts a response time of under 1 millisecond, further contributing to its gaming prowess.
For gamers, the inclusion of HDMI 2.1 ports is a significant advantage. These ports allow for features like Variable Refresh Rate (VRR) through both NVIDIA G-Sync and AMD FreeSync Premium, eliminating screen tearing and stuttering for a smoother, more immersive gaming experience. The B5 also supports Auto Low Latency Mode (ALLM), automatically switching the TV to game mode when a console is detected, minimizing input lag. Beyond gaming, the B5’s smart TV platform, powered by webOS, provides access to a wide range of streaming services, including Netflix, Disney+, Hulu, and Amazon Prime Video. The webOS interface is known for its user-friendly design and intuitive navigation.
Smart Features and Connectivity
The LG B5 is a fully-featured smart TV, offering seamless integration with popular streaming services and smart home ecosystems. Users can access their favorite content directly from the TV’s interface, eliminating the need for external streaming devices. The B5 also supports voice control through built-in voice assistants, allowing users to control the TV and search for content using voice commands. Connectivity options include four HDMI 2.1 ports, two USB ports, and built-in Wi-Fi and Bluetooth. Bluetooth connectivity allows for easy pairing with wireless headphones or soundbars, enhancing the audio experience. The television also supports Apple AirPlay and Google Cast, enabling users to easily stream content from their smartphones or tablets.
Beyond the core features, the B5 incorporates several AI-powered enhancements. LG’s Alpha 8 AI Processor Gen2 utilizes deep learning algorithms to analyze content and optimize picture and sound settings accordingly. AI Sound Pro, for example, analyzes the audio content and adjusts the sound settings to create a more immersive and realistic audio experience. The B5 also features AI Picture Pro, which enhances the clarity and detail of images, even in low-resolution content. These AI features work in the background to provide a consistently optimized viewing experience.
Why the LG B5 Stands Out
While other OLED TVs offer even more advanced features and higher price tags, the LG B5 strikes an excellent balance between performance and affordability. According to reviews from TechRadar, the B5 was named their ‘best budget OLED TV of 2026’ before the current sale, highlighting its exceptional value proposition. TechRadar’s review praised the B5’s stunning picture quality, excellent gaming features, and user-friendly interface. Best Buy is also currently offering the LG 4K and QNED 4K televisions at discounted prices, as reported by Forbes Vetted. Forbes Vetted’s coverage details discounts of 33% on the LG 4K and 22% on the LG QNED 4K models.
The B5’s appeal extends beyond its technical specifications. OLED TVs, in general, offer superior viewing angles compared to traditional LCD TVs, meaning the picture quality remains consistent even when viewed from off-center positions. This makes OLED TVs ideal for larger living rooms or for families who often watch TV together. The B5’s sleek and minimalist design also adds to its aesthetic appeal, blending seamlessly into any home décor. The thin profile of OLED panels allows for a more discreet and elegant installation.
However, potential buyers should be aware of the potential for burn-in, a phenomenon that can occur on OLED displays when static images are displayed for extended periods. While LG has implemented technologies to mitigate burn-in, it’s still a consideration for users who frequently watch content with static elements, such as news channels or video games with static HUDs. LG offers a warranty that covers burn-in, providing some peace of mind for concerned buyers.
A Limited-Time Opportunity
It’s crucial to note that this 50% off deal at Best Buy is part of their ‘refund refresh 4-day sale’ and is scheduled to complete tonight, March 9, 2026, at midnight. This limited-time window adds a sense of urgency for potential buyers. Those interested in taking advantage of this offer should act quickly to avoid missing out. The 77-inch LG B5 OLED TV is currently priced at $799.99 at Best Buy, a significant savings compared to its original price of $1,599.99.
The current sale price positions the LG B5 as one of the most affordable OLED televisions on the market, making it an attractive option for budget-conscious consumers who wish to experience the benefits of OLED technology. The combination of stunning picture quality, advanced features, and a competitive price point makes the B5 a compelling choice for anyone looking to upgrade their home entertainment system.
Key Takeaways:
- The LG B5 OLED TV is currently available at Best Buy for 50% off, priced at $799.99 for the 77-inch model.
- OLED technology delivers superior picture quality with perfect blacks, vibrant colors, and excellent contrast.
- The B5 features HDMI 2.1 ports, a 120Hz refresh rate, and support for Dolby Vision HDR and HDR10, making it ideal for both movies and gaming.
- The sale is part of Best Buy’s ‘refund refresh 4-day sale’ and ends tonight, March 9, 2026, at midnight.
Looking ahead, Best Buy is expected to continue offering promotions on LG televisions throughout the year. Consumers should monitor Best Buy’s website and advertisements for future deals. For those considering an OLED upgrade, the current sale on the LG B5 presents a particularly attractive opportunity.
What are your thoughts on OLED technology? Share your experiences and opinions in the comments below, and don’t forget to share this article with anyone who might be interested in upgrading their TV!