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Inter Miami Secures landmark Sponsorship Deal with Lowe’s
Published: 2026/01/18 14:46:16
inter Miami and Lowe’s Expand Partnership
Inter Miami CF has announced a meaningful expansion and renewal of its partnership with Lowe’s, teh home enhancement retailer. Lowe’s will now serve as the club’s primary sponsor, representing the highest level of sponsorship for the team.This expanded agreement designates Lowe’s as the official jersey front sponsor for Inter Miami’s first team, the MLS Next Pro team, and all academy teams.
Record-Breaking MLS Sponsorship Deal
According to reports from the Sports Business Journal, this deal is the most lucrative in Major League Soccer (MLS) history, both in terms of annual value and the overall contract value. It also represents the longest-ever front-of-jersey sponsorship agreement in the league. While specific financial details haven’t been publicly disclosed,industry analysts estimate the deal to be worth significantly more than previous MLS sponsorship agreements.
The Value of the Inter Miami Jersey
front-of-jersey sponsorships in MLS typically range from $1 to $2 million per season. However, Inter Miami CF has demonstrably increased its commercial revenue since the arrival of Lionel Messi in 2023, significantly boosting the value of its sponsorship opportunities. lowe’s replaces Fracht Group, a Swiss freight forwarding company, which held the jersey sponsorship prior to Messi’s arrival in 2023, in what was already a record-breaking deal at the time.Sportune initially reported on the Fracht Group deal in 2023.
Strategic Alignment with Existing Sponsors
Lowe’s now joins Royal Caribbean, the current front-of-jersey sponsor with a multi-year, eight-figure annual contract signed in 2024, and florida Blue, the naming rights partner for the Inter Miami training center, as key partners. This demonstrates the growing commercial appeal of Inter Miami CF and its ability to attract major corporate investment.
miami Freedom Park and Community Engagement
Beyond the jersey sponsorship,Lowe’s has been named a founding partner of Miami Freedom Park,the club’s planned new stadium currently under construction. The company will also continue its role as the official and exclusive home improvement partner and remain the primary sponsor of the Dreams Cup, a youth soccer tournament held annually in May.
Key Takeaways
- Lowe’s is now Inter Miami CF’s primary sponsor,featuring on the front of all team jerseys.
- The sponsorship deal is the most valuable in MLS history, both annually and overall.
- The partnership extends beyond the jersey to include Miami Freedom Park and youth soccer initiatives.
- Lionel Messi’s arrival has significantly increased Inter Miami’s commercial value.
Looking Ahead
This expanded partnership with Lowe’s signifies a new era of commercial success for Inter Miami CF. As the club continues to grow in popularity, particularly with
