Manchester city & Midea Launch Continent-Wide Initiative: Empowering African Youth Thru Football & Community Development
A groundbreaking partnership between Premier League champions Manchester City and global appliance leader Midea is set to transform community spaces and empower young people across five African nations. The initiative, launching in Nigeria, Angola, South africa, Kenya, and Morocco, leverages the power of football to foster healthier, more connected communities and provide vital resources for youth development.
This isn’t simply a sponsorship; it’s a strategically designed, long-term investment in the social fabric of these communities, built on a shared commitment to youth empowerment and sustainable development. The collaboration expands on successful projects already implemented in New York, São Paulo, and bandung, demonstrating a consistent global approach to social responsibility.
Addressing Critical Needs: Beyond the Game
The core of the program focuses on revitalizing existing community centers and football hubs. recognizing that safe,agreeable environments are foundational for positive youth engagement,Midea is contributing essential home appliances – including air conditioning,humidifiers,and refrigeration – to create welcoming and functional spaces.
However, the impact extends far beyond improved facilities.These hubs will become focal points for:
* Football-Based Education: utilizing the universally appealing platform of football to deliver educational programs.
* Leadership Skill Development: Equipping young people with the skills necessary to become future leaders within their communities.
* Holistic Wellbeing: Providing access to services and programs that promote both physical and mental health.
* Safe & Inclusive Spaces: Creating environments were young people feel secure, supported, and empowered to reach their full potential.
A Network of Local Expertise & Global Support
The success of this initiative hinges on strong local partnerships. Manchester City’s charitable arm, City in the Community (CITC), is collaborating with established local organizations, ensuring deep community involvement and long-term sustainability. these key partners include:
* LEAD Morocco (Rabat): Driving youth development through sports and education.
* FAME Foundation (Lagos, Nigeria): Empowering girls and women through football and life skills training.
* Tackle africa (Nairobi, Kenya): Utilizing football to address critical social issues, including HIV/AIDS awareness.
* Diski Nine9 (Johannesburg,South Africa): Providing football opportunities and mentorship to disadvantaged youth.
* Special Olympics (Luanda, Angola): Promoting inclusion and empowerment for individuals with intellectual disabilities through sports.
These organizations will manage the projects on the ground, ensuring culturally relevant implementation and maximizing impact. Crucially, the program also incorporates a robust training component. Local “Young Leaders” will receive thorough training from CITC coaches in youth leadership, social impact, and community football methodologies. This creates a ripple effect,building local capacity and ensuring the program’s longevity. These leaders will then become part of a global network, sharing best practices and collaborating on solutions to shared challenges.
Building on Past Successes: A Proven Model
The African initiative builds upon the positive outcomes of previous Midea and Manchester City collaborations. Last year, over 60 Midea appliances were donated to youth-led football projects in São Paulo and bandung, significantly improving the learning and training environments. Participants reported feeling more comfortable and engaged, leading to increased participation and improved outcomes in education and life skills programs. This track record demonstrates the tangible benefits of combining sporting opportunities with essential resources.
Voices from the Partnership
“Through this partnership, we are using football and Midea products to uplift the lives of young people around the world,” states Tom Pitchon, Director of Corporate Social Responsibility at City Football Group. “The community football projects we are supporting provide young people in cities across the globe with a home away from home, while promoting health, life skills, confidence, new friendships, and leadership opportunities.”
Shining Yao, Regional Sales Director at midea Africa, emphasizes the company’s commitment to social responsibility: “At Midea, we value social responsibility, and we believe in making technology accessible with purpose – and this initiative does exactly that. By bringing our products to grassroots communities and partnering with local organisations, we’re not just providing appliances – we’re helping to create safe, inspiring spaces where young people can thrive. These are the kinds of real-life impacts that matter to us and to the future of the communities that we serve.”
Looking ahead: A Sustainable future for African Youth
The Manchester City and Midea partnership represents a powerful model for corporate social responsibility. By combining the global reach and expertise of a leading sports organization with the innovative technology and commitment of a global appliance brand, this initiative is poised to make a lasting positive impact on the lives of countless young people across Africa. The focus on local leadership, sustainable infrastructure, and holistic development ensures that
