The Future of Supernatural: Subscription Changes and Community Response
The virtual reality (VR) fitness app Supernatural is undergoing notable changes following layoffs at its parent company, Within. These changes, announced in late 2023 and unfolding in early 2024, include a halt to new content creation and a shift in the subscription model, sparking debate within the app’s dedicated community about its long-term viability. While the existing library of over 3,000 fitness classes remains available, concerns are rising about music licensing and the overall future of the platform.
Subscription Model and User Reaction
Within announced in December 2023 that it would no longer be investing in new Supernatural content, leading to layoffs impacting the development team. The Verge reported on the immediate impact of these changes.Users are now faced with a subscription that will not be supplemented with fresh workouts or music. Some subscribers, like Chip (name verified through reporting), are canceling their subscriptions despite acknowledging the value of the existing content, citing the price point as unsustainable without ongoing development.
Competition in the VR Fitness Space
While Supernatural remains popular, it faces competition from other VR fitness applications. FitXR offers boxing, dance, and HIIT workouts, and Beat Saber, a rhythm game, provides a high-intensity workout experience. However, manny Supernatural users feel these alternatives don’t replicate the immersive experience and coaching that sets Supernatural apart.
the Importance of Community
A key factor driving user loyalty is the strong community built around Supernatural. Stefanie Wong, a long-time user and organizer of community events, exemplifies this sentiment, stating her commitment to the app as long as it remains active, emphasizing the value of the community and the coaches. This highlights the role of social connection in maintaining user engagement in VR fitness.
The “Together” feature and Continued experience
Supernatural’s “Together” feature allows users to work out with others in a virtual habitat. Recent sessions, even after the layoffs, continue to provide an engaging experience, as demonstrated by a session featuring music by Imagine Dragons and coaching from Dwana Olsen. despite the uncertainty, the core workout experience remains invigorating for many.
Looking ahead
The future of Supernatural remains uncertain.The company’s ability to maintain music licensing agreements will be crucial, as music is a central component of the experience. the strength of the community may be the deciding factor in the app’s longevity, as dedicated users continue to support the platform and advocate for its continued operation. The situation with Supernatural serves as a case study for the challenges and opportunities facing the emerging VR fitness industry.
Key Takeaways
- Supernatural has halted the creation of new content following layoffs at its parent company, Within.
- Users are divided on whether to continue their subscriptions given the changes.
- The strong community and coaching are key factors in user loyalty.
- Competition from other VR fitness apps exists, but Supernatural maintains a dedicated user base.
- The long-term viability of Supernatural depends on maintaining music licenses and community engagement.
