Meta Platforms is revisiting a project it shelved several years ago: a smartwatch. The company, formerly known as Facebook, initially explored the development of a wearable device, with reports of progress surfacing as recently as 2021 and design leaks appearing in 2022. Now, Meta is targeting a launch for the device in 2026, signaling a renewed push into the wearable technology market.
The revived project, internally codenamed “Malibu 2,” is expected to focus on health tracking features and seamless integration with Meta’s artificial intelligence technologies, according to reporting from The Information. This move represents a significant shift for Meta, which has been increasingly focused on virtual and augmented reality, as well as AI development. The company’s previous foray into wearables was discontinued, but the current strategy suggests a belief in the potential synergy between a smartwatch and its broader ecosystem.
Strategic Shift and Zuckerberg’s Involvement
The decision to resurrect the smartwatch project reportedly stemmed from a strategic meeting held at the Hawaii residence of Meta CEO Mark Zuckerberg. This suggests a high-level commitment to the project and a belief that it aligns with the company’s long-term vision. Even as specific details regarding the smartwatch’s specifications remain undisclosed, the focus on health tracking aligns with broader trends in the wearable technology industry. Consumers are increasingly interested in devices that can monitor fitness levels, sleep patterns, and other health metrics. The integration of Meta AI could potentially offer personalized insights and recommendations based on the collected data.
Meta’s re-entry into the smartwatch arena positions it to directly compete with established players like Apple, Samsung Electronics, Google, and Garmin. Apple Watch currently dominates the smartwatch market, while Samsung, Google (with Fitbit), and Garmin offer a range of devices catering to different needs and price points. Successfully carving out a market share will require Meta to differentiate its product through innovative features, a compelling user experience, and effective marketing.
Beyond the Smartwatch: Ray-Ban Collaboration and AR Development
The smartwatch isn’t the only wearable technology Meta is actively developing. Reports indicate the company is also planning to release an updated version of its Ray-Ban Display smart glasses, codenamed “Hypernova 2,” later this year. This builds upon the existing collaboration with Ray-Ban, which has already produced smart glasses with features like audio playback, voice control, and photo/video capture. The Ray-Ban Meta smart glasses, released in October 2023, retail for $299 and offer features like live streaming and hands-free calling. Ray-Ban’s website provides further details on the current model.
Looking further ahead, Meta is also investing heavily in augmented reality (AR) technology. The company anticipates launching AR glasses in 2027, representing a more ambitious and immersive wearable experience. AR glasses overlay digital information onto the real world, offering potential applications in gaming, navigation, education, and various other fields. Developing a compelling AR experience requires significant advancements in hardware and software, and Meta is positioning itself to be a leader in this emerging technology.
The Competitive Landscape of Wearable Technology
The wearable technology market is experiencing continued growth, driven by increasing consumer demand for health and fitness tracking, convenience, and connectivity. According to Statista, global smartwatch shipments reached approximately 88.3 million units in 2023. This growth is fueled by advancements in sensor technology, improved battery life, and the increasing integration of smartwatches with smartphones and other devices. The market is segmented by price point, features, and target audience, with options available for both casual users and dedicated athletes.
Apple’s dominance in the smartwatch market is largely attributed to its strong brand recognition, seamless integration with the Apple ecosystem, and a wide range of features. Samsung offers a competitive alternative with its Galaxy Watch series, which boasts a sleek design, advanced health tracking capabilities, and compatibility with both Android and iOS devices. Google’s Pixel Watch, powered by Wear OS, provides a more open and customizable experience, while Fitbit focuses on fitness tracking and health insights. Garmin caters to outdoor enthusiasts and athletes with its rugged and feature-rich smartwatches.
Challenges and Opportunities for Meta
Entering the smartwatch market presents both challenges and opportunities for Meta. The company will need to overcome the established presence of its competitors and convince consumers that its smartwatch offers a unique value proposition. Key factors for success will include innovative features, a competitive price point, and a strong focus on user privacy and data security. The integration of Meta AI could be a significant differentiator, allowing the smartwatch to provide personalized insights and recommendations based on user data.
Yet, Meta also faces potential challenges related to consumer trust and data privacy. The company has faced scrutiny in the past regarding its data collection practices, and it will need to demonstrate a commitment to protecting user privacy to gain consumer confidence. The success of the smartwatch will depend on its ability to seamlessly integrate with Meta’s other products and services, such as Facebook, Instagram, and WhatsApp.
The Future of Wearable Technology and Meta’s Role
The future of wearable technology is likely to be characterized by increased sophistication, personalization, and integration with other technologies. We can expect to see advancements in sensor technology, allowing smartwatches and other wearables to track a wider range of health metrics. Artificial intelligence will play an increasingly important role in analyzing data and providing personalized insights. The development of augmented reality glasses will create latest opportunities for immersive and interactive experiences.
Meta’s renewed focus on wearable technology suggests a long-term commitment to this space. The company’s investments in smartwatches, smart glasses, and augmented reality demonstrate its belief in the potential of these technologies to transform the way people interact with the world. Whether Meta can successfully compete with established players remains to be seen, but its resources, expertise, and vision position it to be a significant force in the future of wearable technology.
The next key milestone for Meta will be the launch of the Hypernova 2 Ray-Ban Display smart glasses later this year. This will provide a glimpse into the company’s wearable technology strategy and its ability to innovate in this rapidly evolving market. The 2026 launch of the Malibu 2 smartwatch will be a more significant test, as it will pit Meta directly against the industry’s leading players. Keep an eye on Meta’s official newsroom for further updates and announcements regarding its wearable technology initiatives. Meta Newsroom is the official source for company announcements.
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