The Slow Erosion of Streaming: How Netflix is Following the Path of “Enshittification“
Netflix, once the disruptor of traditional cable, is increasingly exhibiting the very behaviors it initially sought to overcome. Recent changes,like abruptly removing casting functionality and continuous price increases,point to a troubling trend: a deliberate degradation of user experience in pursuit of relentless growth. This isn’t just about Netflix; it’s a pattern known as “enshittification,” and it’s impacting the entire streaming landscape.
What Happened with Netflix Casting?
Recently, Netflix silently removed the ability for many users to cast streams from their phones to TVs and other devices. This change occurred without warning, eliminating a core feature enjoyed by subscribers. Notably, Netflix has remained tight-lipped about the reasoning behind this decision.
This isn’t an isolated incident. In 2019, Netflix similarly removed AirPlay support, vaguely citing a need to “ensure our standard of quality for viewing is being met.” The Verge reached out to Netflix for comment, but a clear explanation remains elusive. Expect a carefully worded statement about “improving the customer experience” to surface eventually, despite the obvious contradiction.
The Real motivation: Curbing Sharing and Boosting subscriptions
The likely driver behind these frustrating changes isn’t quality control. It’s a calculated attempt to limit account sharing. Netflix is trying to make it harder for you to enjoy your subscription while visiting friends or family.
The goal is simple: force more people to sign up for their own accounts. Whether this strategy is supported by actual data is questionable, but the intent is clear. This approach prioritizes short-term gains over long-term customer loyalty.
Understanding “Enshittification”
This pattern – where platforms prioritize profits over user experience – is what Cory Doctorow terms “enshittification.” It unfolds in three stages:
- First, benefit the user. Attract customers with a valuable product or service.
- Than, benefit the suppliers. Attract businesses and content creators to the platform.
- benefit the platform itself. Extract maximum value, often at the expense of both users and suppliers.
Netflix is firmly in stage three. it’s no longer enough to offer a compelling streaming library. The focus has shifted to maximizing revenue through price hikes and restrictions. This isn’t innovation; it’s cannibalization of the brand.
The Warner Bros. Acquisition and Future Concerns
the impending acquisition of Warner Bros.Discovery, if approved, will likely exacerbate these issues. A massive debt load will accompany the deal, creating pressure to cut costs and further prioritize profits.
Expect more of the same: increased prices, reduced features, and a continued erosion of the user experience.This cycle of “lather, rinse, repeat” is unsustainable in the long run.
What Dose This Mean for You?
You’re caught in a frustrating situation. You’re paying more for less, and your feedback is frequently enough dismissed. Industry executives seem disconnected from the reality of the user experience.
Exploring Alternatives
It’s time to consider your options.The streaming landscape is evolving, and numerous alternatives are emerging. Here are a few to explore:
* Hulu: Offers a diverse library and live TV options.
* Disney+: A strong choice for family-friendly content and Marvel/Star Wars fans.
* max (formerly HBO Max): provides high-quality original programming.
* Paramount+: Features content from CBS, Paramount Pictures, and Nickelodeon.
* Free, ad-supported streaming services: Tubi, Pluto TV, and Freevee offer a wide range of content without a subscription fee.
Ultimately, you have the power to vote with your wallet. By supporting platforms that prioritize user experience, you can encourage a more sustainable and enjoyable streaming future.
Filed Under: alternatives, Cable, casting, Enshittification, Streaming, TV, Video
Companies: Netflix
