prince’s “Purple Rain” Experiences a Resurgence Thanks to “Stranger Things“
Prince‘s enduring legacy is experiencing a powerful revival, fueled by a recent surge in popularity directly linked to the finale of Netflix’s hit series, “Stranger Things.” His music is resonating with a new generation,proving its timeless appeal nearly a decade after his passing.
A Dramatic increase in Streams
Streaming numbers reveal a remarkable trend. “Purple Rain,” the iconic 1984 anthem, witnessed a staggering 243% increase in global Spotify streams following the show’s New Year’s Eve finale. Notably, Gen Z listeners spearheaded this boost, driving a phenomenal 577% spike in the song’s popularity among that demographic.
Moreover, “When Doves cry” also saw significant gains, with a 200% global increase and a 128% rise among Gen Z. Prince’s entire musical catalog experienced a 190% surge worldwide, demonstrating his continued relevance across generations.
The ”Stranger Things” Effect
Both “Purple Rain” and “When Doves Cry” were strategically featured during emotionally charged moments in the “Stranger Things” finale. These placements weren’t accidental; securing the rights to use Prince’s music was a considerable challenge.
The show’s co-creator, Matt duffer, revealed to Tudum that obtaining permission from Prince’s estate was a “real long shot.” His brother and co-creator, Ross Duffer, added that the team engaged in intense debate over song selection, ultimately recognizing Prince’s music as the most fitting choice for the pivotal scenes. “We knew we needed an epic needle drop, and so many ideas were thrown around,” Ross explained. “I think there’s nothing really more epic than Prince.”
A rare Licensing Opportunity
This resurgence is particularly noteworthy considering Prince’s estate rarely licenses his songs for use outside of the original 1984 “Purple Rain” film. this exclusivity makes the inclusion in “stranger Things” even more significant.
You might recall that Netflix previously cancelled a documentary about Prince by filmmaker Ezra Edelman last February, further highlighting the estate’s careful control over his artistic legacy.
Why This Matters to You
this renewed interest in Prince’s music offers a unique opportunity for you to rediscover – or discover for the first time – the brilliance of a true musical icon. Whether you’re a longtime fan or a newcomer, exploring his catalog is a journey through innovative soundscapes and emotionally resonant lyrics.
* Explore his discography: Beyond the hits, delve into albums like Sign o’ the Times, 1999, and Dirty Mind.
* Understand his influence: Prince’s impact on music, fashion, and culture is undeniable.
* Share with a new generation: Introduce your friends and family to the magic of Prince.
The ”Stranger Things” effect has not only reignited interest in Prince’s music but also underscored his enduring power to connect with audiences across generations. It’s a testament to his artistry and a reminder of why he remains a legend.
