PUMA Names Nadia Kokni VP of Global Brand Marketing

PUMA,a global‌ leader ⁤in sports apparel and footwear,has announced the‍ appointment of Nadia Kokni as ⁤its new vice President⁤ of Global Brand⁤ Marketing,effective January 1,2026. This strategic move signals PUMA’s ​commitment to strengthening its ​brand presence and accelerating growth in a competitive market.

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Kokni will be a⁢ key member of PUMA’s global leadership team, reporting directly to Chief⁢ Brand Officer Maria Valdes. Her primary focus ‍will be overseeing the overall brand marketing strategy, creative direction, and integrated ⁢marketing communications on a global scale.This appointment arrives‍ as PUMA intensifies its efforts ‌to elevate ⁣its brand and refine‍ its storytelling around iconic products and future innovations.

Nadia Kokni: A Proven Leader in ⁢Global branding

Nadia ⁢Kokni brings⁢ a wealth of experience to PUMA, having successfully shaped and‌ transformed prominent global brands across the sports, fashion, and lifestyle sectors.She previously held senior leadership positions ‍at renowned companies including JD Sports, H&M, adidas, and Tommy Hilfiger. Most recently, she served as senior Vice President of Global Marketing Communications at Hugo Boss,‌ where she spearheaded⁣ notable ⁤brand transformations and accelerated digital initiatives.

Maria Valdes, Chief Brand Officer at PUMA, highlighted Kokni’s qualifications, stating, Nadia is a world-class‍ marketing leader with a proven ability to build modern global brands through strategic clarity, creative excellence and ‌cultural relevance. Valdes ‌emphasized the importance of this appointment,noting that it comes⁢ at a crucial‍ time for⁤ PUMA as the company integrates product progress and storytelling more closely. ​ She believes Kokni’s ⁢leadership will be instrumental ⁢in delivering‍ compelling product narratives, enhancing brand appeal, and fostering deeper connections with consumers worldwide.

This strategic alignment of⁤ Brand Marketing, Product, Creative ‍Direction, ​Innovation, and Go-To-Market under Valdes’ leadership‌ reflects PUMA’s commitment to a more unified and impactful​ approach to brand building.

Kokni⁤ expressed her enthusiasm for joining PUMA, stating, I’m delighted to join‍ PUMA at such an exciting moment for the brand, it has a powerful​ heritage and a clear ⁤chance to lead at the ⁢intersection of sports, culture and performance. I look ‌forward to working with Maria and teams around the world to deliver ⁣bold, meaningful storytelling ‌that inspires consumers and ⁤accelerates⁣ PUMA’s next phase of ​growth. She recognizes the brand’s strong legacy and ⁤its potential to lead in the dynamic space where sports, culture, and performance‍ converge.

Kokni succeeds Richard Teyssier, ⁢who is departing PUMA to pursue new‌ opportunities.