SAG-AFTRA Prepares for 2026 Negotiations: A Look Ahead at AI,streaming,and a New AMPTP Lead
The entertainment industry is bracing for the next round of labor negotiations as SAG-AFTRA,the union representing approximately 160,000 performers,begins preparations for talks with the Alliance of Motion Picture and Television Producers (AMPTP) in 2026. following hard-fought battles in 2023,the landscape has shifted,and both sides are strategizing for what promises to be another complex negotiation.
The Evolving Dynamics of Hollywood Labor Talks
Recent history demonstrates a key trend in Hollywood: pattern bargaining. This means that gains achieved by one union - like the Writers Guild of America (WGA) – frequently enough influence subsequent negotiations with others. Such as, the WGA secured streaming success bonuses and viewership data access in 2023, benefits the Directors Guild of America (DGA) later retroactively negotiated for its members.
This dynamic highlights that each union brings unique leverage to the table. However, the overall direction of progress is often interconnected.
Why SAG-AFTRA is Starting Early
SAG-AFTRA President Sean Astin and Chief Negotiator Duncan Crabtree-Ireland have communicated a proactive approach to their members. They emphasize several key reasons for initiating preparations well in advance:
* extensive Negotiation: A varied membership requires ample time to address all proposals thoroughly.
* Increased Leverage: Early engagement limits the studios’ ability to stockpile content, strengthening the union’s position.
* protecting Production: The goal is to safeguard the recent resurgence in domestic production activity.
This strategy signals a commitment to a well-prepared and assertive negotiation.
Key Priorities for SAG-AFTRA in 2026
While specific priorities are still being determined through member engagement sessions focused on “wages and working conditions,” one issue is undeniably paramount: artificial intelligence (AI). The rapid progress of AI technology necessitates a modernization of existing protections for performers.
You can expect SAG-AFTRA to focus on safeguarding your likeness,ensuring fair compensation for the use of digital replicas,and preventing the displacement of human performers.
A Delicate Balance: Cooperation and Vigilance
Union leadership is attempting to strike a balance between signaling a willingness to collaborate and maintaining a firm stance. They acknowledge the AMPTP’s expressed interest in a “respectful and productive negotiation” and state their own commitment to engaging in “good faith.”
However, Astin and Crabtree-Ireland also emphasize the importance of remaining ”vigilant.” This suggests a cautious optimism, recognizing the potential for challenges ahead.
A New Face at the Negotiating Table
Adding another layer of change, the AMPTP has appointed Gregory Hessinger as its new chief negotiator. Hessinger replaced Carol Lombardini earlier in 2024. Interestingly, Hessinger brings a unique outlook to the table, having previously served as the national executive director of both SAG and AFTRA before their 2012 merger.
his intimate understanding of the union’s structure and priorities could considerably influence the negotiation process.
Looking Ahead
The stage is set for a pivotal negotiation in 2026. As Astin and Crabtree-Ireland aptly put it, “The journey begins again.” Whether the industry is fully prepared or not, SAG-AFTRA is positioning itself to advocate for its members in a rapidly evolving entertainment landscape.
This preparation underscores the union’s dedication to securing fair wages, safe working conditions, and a sustainable future for performers in the age of streaming and artificial intelligence.
