Shaven & Bald Movie Screening: Exclusive Event at Bugonia | [Date]

“Bald or Willing?” Bugonia‘s Bold ⁣Marketing Stunt Captivates Audiences

Focus ⁤Features is ⁢turning heads – and perhaps shaving them – with a uniquely daring promotional campaign for its upcoming ⁣thriller, Bugonia. The​ film,‍ starring Emma Stone, is generating buzz‍ not just⁢ for its intriguing premise, ‌but ‌for a screening ‌event that demands a meaningful​ commitment ​from attendees.

The invitation-only event, hosted by dola at the Culver Theatre in Los Angeles this Monday, poses a provocative question: “Are you bald, or willing to become bald?” It’s a direct tie-in‍ to a key scene ⁤in the film were Stone’s character, a powerful CEO,‌ is kidnapped and‍ forcibly shaved.

A Head-Shaving Requirement for Entry

For those not‌ already sporting a close-cropped look, the event offers a solution.A barber will be on-site starting at 6 ⁤p.m., two hours before the 8 p.m.screening, ready to help you ⁣meet the unconventional dress code. However, be warned: admission isn’t guaranteed, even with a ticket, and the event will be filmed for promotional use.

This first-come, first-served approach​ adds another layer of intrigue and exclusivity. It’s a gamble for⁣ attendees, but one that promises a truly memorable cinematic experience.

The ​Rise of immersive film Promotion

bugonia’s stunt‌ isn’t happening in a ⁤vacuum. It’s part of a growing‌ trend ​of studios employing increasingly immersive and unconventional marketing tactics. Just last month, Lionsgate took‍ a different approach with a⁤ screening of The long Walk.

Attendees were required to maintain a steady 3 miles per hour on a treadmill throughout the film. This mirrored the grueling premise of the movie – a dystopian competition where young men walk until they drop. While less life-threatening than the​ film’s stakes,it offered a visceral ⁢connection to the ⁣story.

What to Expect from‌ Bugonia

The film itself,which premiered at the​ venice Film Festival,is a⁣ sci-fi satire directed by yorgos Lanthimos. It⁢ centers​ on ⁣an executive who finds ⁤herself targeted ⁢by​ two men (Jesse Plemons and Aidan Delbis) convinced she’s an​ alien plotting Earth’s destruction.

Bugonia is set for a limited release on October⁢ 24th, expanding to a wider ⁣release on Halloween. This timing suggests a deliberate attempt to capitalize on the spooky season and the film’s unsettling themes.

If you’re curious ​to learn more, you can watch‌ the official trailer here.This innovative marketing strategy is‍ certainly grabbing attention, and it will be interesting⁢ to see if this bold approach translates into box‌ office success.