Shilpa Shetty Redefines Tradition with the modern Mangalsutra Bracelet Collection
Bollywood icon Shilpa Shetty Kundra is reimagining a sacred symbol of marriage with her new “Mangalsutra Bracelet” collection, a collaboration with fine jewelry brand Limelight. This launch isn’t just about jewelry; it’s a statement about evolving traditions and empowering the modern woman. Shetty shares her vision for a piece that honors heritage while seamlessly integrating into contemporary lifestyles.
A New Perspective on a Timeless Tradition
For many, the mangalsutra represents a profound emotional connection. However, Shetty believes tradition shouldn’t be static. The Mangalsutra Bracelet is born from this belief – a delicate yet meaningful piece designed for everyday wear.
“I wanted to reinterpret this bracelet in a way that reflects today’s values of conscious luxury, meaningful craftsmanship, and individuality,” Shetty explains. She sought a design that resonated with modern sensibilities, leading her to a groundbreaking choice: lab-grown diamonds.
The brilliance of Sustainable Luxury
Shetty specifically chose Type IIa (Type 2A) lab-grown diamonds for their remarkable quality, sustainability, and stunning brilliance. These diamonds offer the same beauty and durability as mined diamonds, but with a significantly reduced environmental impact. This aligns with a growing consumer demand for ethically sourced and responsible luxury.
Here’s what makes this collection stand out:
* Handcrafted Design: Each bracelet is meticulously handcrafted, ensuring a unique and high-quality piece.
* Minimalist Aesthetic: The designs are intentionally minimal, allowing for versatility and all-day comfort.
* Rich Symbolism: Despite their understated form, the bracelets retain the deep symbolic meaning of the conventional mangalsutra.
* personal Curated Collection: Shilpa Shetty personally curated and designed each piece,reflecting her own style and values.
“Every piece in this capsule has been personally curated and designed by me,” Shetty says. “It’s somthing I woudl wear to work, at a festivity, or even while travelling.It’s a reminder that tradition can be intimate, expressive, and beautifully individual.”
Limelight’s Vision: Choice,Individuality,and Modernity
Pooja Madhavan,Founder of Limelight,echoes Shetty’s sentiment. she emphasizes the collection’s celebration of evolving traditions.
“This collection is a celebration of how traditions evolve,” Madhavan states. “The Mangalsutra Bracelet that once symbolized rarity now represents choice, individuality and modernity, values that align deeply with Limelight.” The collaboration allows Limelight to present a contemporary icon to today’s woman, offering a fresh take on a cherished symbol.
This collection isn’t just about adorning yourself with beautiful jewelry. It’s about embracing your identity, honoring your heritage, and making a conscious choice to support sustainable luxury. it’s a powerful message from a beloved Bollywood star who understands the evolving needs and desires of the modern woman.
Also Read: Shilpa Shetty breaks silence on Rs. 60 crore fraud allegations – here’s what she said
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