The Unexpected Rituals of the Digital Age: Why “six Seven” Resonates
We’re constantly seeking connection. From grand ceremonies to simple greetings, humans are wired for shared experiences that forge bonds and create a sense of belonging. As explored in Randall Collins‘ Interaction Ritual Chains, these seemingly small moments are fundamental to how society functions - and even how viral trends like “six seven” take hold.
Collins argues that a ritual is, at its core, “a mechanism of mutually focused emotion and attention producing a momentarily shared reality.” Think of the energy in a church service, the camaraderie of a handshake, or even the subtle act of clearing your throat to command attention. These actions aren’t just formalities; they create cohesion.
The Power of Emotional Energy
Rituals aren’t merely about structure. They generate “emotional energy” – that feeling of being alive, valued, and connected. This is a craving deeply rooted in our human nature.
Consider these key points:
* Shared Experience: Rituals bring people together, fostering a sense of unity.
* Emotional charge: They evoke feelings of confidence, enthusiasm, and a desire for action.
* Symbolic Extension: The energy generated is often attached to symbols, allowing us to recall and relive those feelings later.
This explains why a steeple glimpsed from afar can evoke a surge of positive emotion long after leaving a church service. Collins succinctly puts it: society is held together by “groups of people assembled in particular places who feel solidarity with each other.”
How the Internet Fits In
The internet has undeniably reshaped society, but it hasn’t fundamentally altered who we are. We still crave those shared experiences, that emotional energy. This is where seemingly frivolous trends like “six seven” become surprisingly revealing.
While fueled by marketing, virality, and, yes, even a bit of “brain rot,” “six seven” isn’t just those things. It taps into something deeper – a need for collective participation and recognition.
A Moment of Connection in the Real World
Recently, I witnessed this principle in action outside the digital realm. My wife and I took our son to an after-school program at an arboretum. The children, tired from a long day, were listlessly collecting leaves.
Then, the organizer pointed out an extraordinary tree – a masterpiece of horticultural artistry created by Sam Van Aken, grafted to bear forty different kinds of fruit. My son, Peter, immediately exclaimed, “Forty-one!” (Six times seven minus one).
the other children laughed. Their eyes met. For a fleeting moment,their energy was revitalized.
This small exchange, a shared moment of playful observation and connection, illustrates Collins’ point perfectly. It was a miniature ritual, a brief but potent burst of shared attention and emotion.
Beyond the Trend: Understanding Our Needs
“Six seven” might seem trivial, but it’s a symptom of a larger truth. We are social creatures, constantly seeking ways to connect, to feel seen, and to participate in something larger than ourselves. Whether it’s through ancient ceremonies or fleeting internet trends, the human need for ritual and shared experience remains constant. Understanding this need is crucial to understanding not just viral phenomena, but the very fabric of our social lives.
