The Reluctant Pop Songwriter: How Greg Jesso Navigates the Changing Landscape of Hitmaking
Greg Jesso isn’t your typical chart-topping songwriter. While his fingerprints are all over recent hits – including Olivia rodrigo’s smash success and tracks on Dua Lipa‘s Radical Optimism – he approaches the industry with a refreshing dose of skepticism and a deep commitment to artistic integrity. He’s a craftsman in an era increasingly dominated by algorithms, and he’s navigating this shift with a unique viewpoint.
Jesso’s success isn’t accidental. He possesses a rare ability to identify and nurture genuine talent. “Some people you just meet and you just go: ‘You got it – you’re a force,'” he explains. He prioritizes artists who possess a strong sense of self and a clear vision for their work, qualities he finds invaluable in the songwriting process.
The Evolving Art of Songwriting
But Jesso isn’t blind to the challenges facing the music industry.He acknowledges the growing influence of artificial intelligence and its potential to fundamentally alter the creative process.
* A Shift in Priorities: Jesso fears a move away from craft-focused songwriting, reminiscent of the 1970s, as AI tools become more prevalent.
* The Rise of Automation: He believes AI’s increasing role could lead to a decline in genuinely human-created music. “It’s gonna get a lot worse,” he predicts,suggesting a future where songs aren’t born from personal experience but generated by code.
Despite thes concerns,Jesso has found collaborative experiences that reaffirm his faith in the power of human connection. Working with artists like Justin Bieber and Dua Lipa, alongside producers like Kevin Parker (Tame Impala) and Danny L Harle, has been a highlight. He emphasizes that a long list of songwriters on a track isn’t necessarily a red flag.
“Usually when you see 10 names on a song, you’re going: ‘Problably four of those didn’t do shit,'” Jesso admits.However, in recent experiences, he’s found that each credited writer genuinely contributed, bringing valuable expertise to the table.
Balancing Success and Personal Life
Jesso’s latest project, Shine, represents a personal departure. It’s a solo effort, a rare glimpse into his own artistry. yet, even with this success, he remains committed to his core identity: a behind-the-scenes songwriter.
He’s preparing for a significant life change, relocating to a farm in Byron Bay, Australia, to be closer to his son. This move represents a deliberate attempt to prioritize life outside of work.
* A Search for Balance: Jesso acknowledges a past obsession with work and is now actively seeking a more fulfilling lifestyle.
* Embracing Uncertainty: He admits the transition is daunting, acknowledging the possibility of both joy and sadness. “Can I handle months of life without to much work?” he wonders.
This shift in focus is reflected in his approach to promoting Shine. He plans minimal interviews and only a handful of intimate performances – “just to show people the songs… like, three-song sets.” He’s pleasant remaining out of the spotlight, stating plainly, “I don’t know that performing will ever be me.”
Looking ahead: A Decade of Perspective
Jesso’s perspective is grounded in experience. He’s seen the industry evolve, and he’s learned to prioritize his own well-being. He’s not chasing fame or constant validation.
In fact,he’s perfectly content with the idea of stepping away for an extended period. “I think 10 years away for me is pretty comfortable,” he says, suggesting a long-term view that prioritizes personal fulfillment over perpetual productivity.
Ultimately, Greg Jesso’s story is a reminder that success doesn’t always look the same. It’s about finding your niche,staying true to your values,and prioritizing a life that feels authentic - even in the fast-paced world of pop music.
Shine is out now.
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