Alfredo Saitto: The Marketing visionary Behind Spandau Ballet‘s Italian Success
Alfredo Saitto, a pivotal figure in the Italian music industry, has passed away at the age of 74. He is remembered as the driving force behind Spandau Ballet’s breakthrough success in Italy, a testament to his exceptional marketing acumen and unwavering belief in the band’s potential. This article explores Saitto’s remarkable career and the profound impact he had on bringing British music to a new audience.
A Career Dedicated to Music Promotion
Saitto’s career spanned decades, marked by a consistent dedication to promoting international artists within Italy. He began his journey at RCA Italy in 1976, quickly rising to the position of International Artists Promotion Manager and Director of the International Department. It was during this tenure that he first encountered Spandau Ballet,recognizing a spark that others hadn’t yet fully grasped.
His early career wasn’t solely focused on promotion. He was the son of renowned conductor Aldo Saitto, inheriting a deep thankfulness for music and the arts. This background undoubtedly informed his approach to artist development, viewing it as more than just a commercial endeavor.
the “I’ll Fly For You” Breakthrough
Saitto’s dedication to Spandau Ballet culminated in the Italian success of “I’ll Fly For you” in 1983. He relentlessly championed the song, navigating the complexities of the Italian music market and securing crucial airplay and promotion. The track ultimately reached number six on the Italian charts, marking the band’s official entry into the contry’s musical landscape.
Tony Hadley himself acknowledged Saitto’s crucial role, stating, “Without Alfredo Saitto, I’m not sure Spandau Ballet would have been so successful in Italy? He blindly believed in us and never stopped supporting the band.” This sentiment underscores the power of a dedicated promoter who truly understands an artist’s vision.
Beyond RCA: A Pan-European Influence
Saitto’s influence extended beyond his time at RCA italy. He spent ten years as a marketing consultant and programmer for Videomusic, a pan-European SuperChannels network based in London. This role allowed him to broaden his scope, shaping music programming and promotion across the continent.
He later returned to Italy, serving as Chief Editor of Culture & Events for Il Tempo newspaper in Rome for twelve years.This position showcased his versatility, demonstrating his ability to analyze and report on the broader cultural landscape.
A Legacy of Passion and determination
Spandau Ballet echoed Hadley’s sentiments,praising Saitto as “a great man and a great friend.” Thay highlighted his “passion for and belief in the band” coupled with a “great determination to help make them successful.” This combination of enthusiasm and tenacity was a hallmark of his approach.
The outpouring of condolences from fans further illustrates the impact Saitto had on the Italian music scene. Many recalled the joy of discovering Spandau Ballet thanks to his efforts, demonstrating a lasting connection forged through music.
Key Contributions:
Pioneered Spandau Ballet’s success in Italy.
Held leadership roles at RCA Italy and Videomusic.
Served as a respected cultural journalist for Il Tempo.
* Demonstrated unwavering belief in the artists he promoted.Alfredo Saitto’s legacy is one of dedication, vision, and a genuine love for music. He wasn’t simply a promoter; he was a cultural ambassador who helped bridge the gap between British artistry and Italian audiences, leaving an indelible mark on the music industry. His story serves as a reminder of the power of passionate advocacy in shaping artistic success.
