Understanding and implementing effective website tracking and user engagement tools is crucial for optimizing your digital strategy. Let’s explore how to integrate tools like Google Tag Manager, Facebook Pixel, and Survicate to gain valuable insights into your audience and improve their experience.
First, it’s important to determine your user’s subscription status and geolocation. This information allows for personalized experiences and targeted campaigns. Typically,this involves checking for a window?.geoinfo?.CountryCode and defaulting to ‘IN’ if unavailable.
Next, you can leverage visitor traits through platforms like Survicate. specifically, w.sva.setVisitorTraits allows you to send data like subscription status (toiusersubscriptionstatus) and geolocation (toiusergeolocation). This data enriches your understanding of who your users are.
If Survicate is already initialized (w.sva && w.sva.setVisitorTraits), you can immediately call the setAttributes function. Or else, you should listen for a SurvicateReady event to ensure the platform is fully loaded before sending data. This prevents errors and ensures accurate tracking.
To integrate Survicate, a script is dynamically added to your page. This script, sourced from https://survey.survicate.com/workspaces/0be6ae9845d14a7c8ff08a7a00bd9b21/websurveys.js, loads the necesary code for displaying surveys and collecting user feedback. It’s added asynchronously to avoid blocking page rendering.
now, let’s discuss event tracking. I’ve found that a conditional approach based on configuration settings is highly effective. If settings like toiplussitesettings.isGoogleCampaignActive and toiplussitesettings.isFBCampaignActive are available, you can directly load the corresponding event tracking scripts.
However, if these settings aren’t immediately available, a fallback mechanism is essential. This involves fetching configuration data from an API endpoint, such as https://jarvis.indiatimes.com/v1/feeds/toiplus/sitesettings/643526e21443833f0c454615?dbenv=published.
Here’s what works best: use the fetched configuration to determine which events to load. For example, you might use different Survicate sections based on whether a user is a prime subscriber (allowedSurvicatePrimeSections) or a standard user (allowedSurvicateSections).
Let’s break down the key components of event tracking:
Google tag manager (Gtag): enables you to manage and deploy marketing tags (snippets of code) on your website without modifying the code directly.
Facebook Pixel: Tracks user actions on your website to measure the effectiveness of your Facebook ads and build targeted audiences.
* Survicate: Collects user feedback through surveys and in-app messages, providing valuable insights into user behavior and satisfaction.
To load these events, dedicated functions are used: loadGtagEvents, loadFBEvents, and loadSurvicateJs. These functions encapsulate the logic for initializing and configuring each tracking tool.remember that a robust implementation includes error handling and fallback mechanisms. This ensures that your tracking continues to function even if there are issues wiht external APIs or scripts. Regularly auditing your tracking setup is also vital to maintain data accuracy and compliance.
