Van Leeuwen Ice Cream Expands in Chicago, Bringing Back Beloved (and Bitter) Malört Flavor
Van Leeuwen Ice Cream, the popular New York-based chain, is rapidly becoming a Chicago favorite. Just weeks after opening its first location in Wicker Park, the brand is set to launch a second scoop shop within the iconic Willis Tower on October 15th. This expansion isn’t just about more ice cream; it’s about continuing a tradition of bold flavors and unique collaborations that have captivated ice cream enthusiasts nationwide.
A Second Chicago Location & the Return of a Cult Classic
The new Van Leeuwen outpost will be located inside Catalog at Willis Tower, offering a convenient treat for tourists and downtown Chicago residents alike. But the grand opening brings more than just a new storefront. Prepare for the triumphant return of the limited-edition Jeppson’s Malört ice cream.
This isn’t a flavor for the faint of heart. Malört, famously “the taste you love to hate,” is a wormwood-based digestif deeply ingrained in Chicago’s drinking culture. Its initial launch alongside Van Leeuwen’s Wicker Park opening was a resounding success, selling out in under 48 hours.
“Chicagoans didn’t leave a scoop behind,” says Tremaine Atkinson,CEO of CH Distillery,the maker of Malört. “This city shows up for bold flavor, and no one embraces the bitter better than Chicago.” The demand clearly spoke for itself, prompting this exciting encore.
What Makes Van leeuwen Different?
Van Leeuwen didn’t become a national sensation by simply offering vanilla and chocolate. The brand started as a New York City ice cream truck and quickly gained a following for its French-style ice cream and willingness to experiment.You’ll find a rotating menu of creative and seasonal flavors, alongside collaborations with unexpected partners.
Consider these past pairings:
* Hidden Valley Ranch
* Kraft Macaroni & Cheese
* BIGFACE Coffee affogato
* Sabrina Carpenter Espresso Ice cream
This commitment to innovation keeps things fresh and exciting for loyal customers.
What to Expect at the Willis Tower Location
The Willis Tower Van Leeuwen will boast a menu of over 30 flavors, catering to a wide range of palates. Here’s a glimpse of what you can expect:
* Classic Favorites: Earl Gray Tea, Award-winning Vanilla Bean
* Indulgent Treats: Honeycomb, Sicilian Pistachio, Praline Butter Cake
* Exotic Options: Mango sticky Rice
* Vegan choices: A selection of dairy-free options will also be available.
Beyond the scoops,you can build your perfect dessert with:
* Sundaes
* Handmade Waffle Cones
* Milkshakes
* root Beer Floats
* Ice Cream Sandwiches
Grand Opening Details
Don’t miss the grand opening celebration on October 15th! Van Leeuwen will be giving away free tote bags to the first 100 customers. Plus, enjoy $1 scoops from 11 a.m. to 1 p.m. – a perfect prospect to sample the Malört flavor (if you dare!) and discover your new favorite indulgence.
Van Leeuwen’s expansion signals a sweet future for Chicago’s dessert scene.With its dedication to quality, creativity, and a touch of the unexpected, it’s a brand that’s sure to leave a lasting impression.
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