WHATMORE: The NYC Collective Redefining the Sound of a Generation
A shared history and undeniable musical connection led a group of New York City high schoolers to formally unite as WHATMORE. This decision is already proving to be a pivotal moment in their burgeoning careers.
Over the past year, WHATMORE has rapidly gained momentum, becoming one of the most exciting new groups emerging from the NYC music scene. Their success stems from a unique blend of laidback, rap-influenced anthems, genuine camaraderie, and a savvy understanding of the digital landscape – especially TikTok.
Initially playing small DIY shows, they quickly ascended to opening for popular Gen Z act Laundry Day on tour. The collective released their debut single, “eastside w my dogs,” in June to widespread acclaim.They followed this up in October wiht their self-titled debut album, solidifying their arrival.
Comparisons to BROCKHAMPTON have surfaced, but WHATMORE is forging its own distinct path. Their album showcases a commitment to originality and a desire to become something entirely new.
Getting to Know WHATMORE
Let’s dive deeper into the group and explore what makes them tick. here’s a glimpse into their journey, influences, and creative process, gathered during their first U.S. tour with Laundry Day.
Musical Influences:
WHATMORE draws inspiration from a diverse range of artists. They blend elements of hip-hop, indie, and pop to create a sound that feels both familiar and fresh. You can hear echoes of their influences in their layered production and melodic songwriting.
Best Advice Received:
The group emphasizes the importance of authenticity. They’ve learned that staying true to your vision and embracing your unique viewpoint is crucial for long-term success. I’ve found that this advice resonates deeply with artists who are trying to break through the noise.
The iPhone Notes App – A Creative Hub:
Like many modern artists, WHATMORE utilizes the notes app on their iPhones as a constant source of inspiration. It’s where they jot down lyrical ideas, melodic fragments, and thoughts that spark creativity.Here’s what frequently enough finds its way into those digital pages:
* Random observations about everyday life.
* Introspective reflections on personal experiences.
* Potential song titles and concepts.
* Voice memos capturing spontaneous musical ideas.
the Power of Chemistry:
What truly sets WHATMORE apart is their undeniable chemistry. You can feel the genuine connection between the members in their music and their interactions. This authenticity is a key ingredient in their growing appeal.
Looking Ahead:
WHATMORE is poised for continued success. Their dedication to their craft, combined with their understanding of the modern music landscape, positions them as a force to be reckoned with. Keep an eye on this collective - they’re redefining the sound of a generation.
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