Adidas and Designer Apologize Over Controversial “Oaxaca” Slip-on Shoe
A new footwear design collaboration between Adidas and designer Jeremy Scott has sparked a significant backlash, centering on accusations of cultural appropriation. The shoe, a black molded open-toe slip-on, was initially promoted with the name “Oaxaca,” referencing the vibrant Mexican state known for its rich Indigenous cultures and artisanal traditions. However, the design closely resembles the conventional huaraches sandals handcrafted by artisans in Oaxaca, particularly those from the Zapotec community of Villa Hidalgo Yalalag.Here’s a breakdown of the situation and the response it’s generated:
The Controversy Unfolds
Initially, promotional images of the shoe appeared on both Adidas and Scott’s social media channels.Quickly, criticism erupted online, with many arguing that the shoe trivialized and profited from Indigenous artistry without proper acknowledgment or collaboration. Concerns centered on the fact that the name and design evoked a deeply rooted cultural heritage without any involvement from the Oaxacan community itself.
The core issue, as many pointed out, wasn’t simply the aesthetic similarity, but the lack of respect for the cultural meaning of huaraches. These aren’t just sandals; they represent generations of skill, tradition, and identity for the people of Oaxaca.
A Swift response and Apology
Following the outcry, both Adidas and the designer moved quickly to address the situation. Promotional images where removed from social media platforms. The designer issued a public statement expressing remorse and acknowledging the harm caused.
He emphasized his intention was to honor the artistic spirit of Oaxaca, a place that has long inspired him. though, he admitted a critical oversight: failing to collaborate with the Oaxacan community during the design process.He stated he was “deeply sorry” for this omission, recognizing it fell short of the respect deserved by the Zapotec community and its people.
Adidas Acknowledges Concerns and Seeks dialog
Adidas has also responded to the criticism, though initially through a letter to Mexican authorities. The company stated it “deeply values the cultural wealth of Mexico’s indigenous people and recognizes the relevance” of the concerns raised.
Furthermore,Adidas reportedly requested a meeting to discuss how to “repair the damage” to Indigenous communities. While a direct public statement from Adidas is still pending, this willingness to engage in dialogue is a positive step.
Why This Matters: Cultural Appropriation in Fashion
This incident highlights a growing awareness of cultural appropriation within the fashion industry.It’s a complex issue, but at its heart, it’s about power dynamics and respect. When a dominant culture borrows elements from a marginalized culture without understanding, acknowledgment, or benefit to the original creators, it can be deeply harmful.You might recall similar accusations leveled against Commes Des Garçons in 2020 for using cornrow wigs on white models. These instances underscore the need for brands and designers to:
Prioritize Collaboration: Engage directly with the communities whose cultures inspire their work.
Provide Acknowledgment: Clearly credit the origins of designs and artistic influences.
Ensure Benefit: Share profits or provide support to the communities being represented. Practice Sensitivity: Understand the cultural significance of elements before incorporating them into designs.
Looking Ahead
This situation serves as a valuable lesson for the fashion industry. It demonstrates that simply being “inspired” by a culture isn’t enough. True respect requires genuine collaboration, acknowledgment, and a commitment to ensuring that the communities whose heritage is being drawn upon benefit from the process. ultimately,it’s about moving beyond appropriation towards gratitude and meaningful partnership.
