A compelling new drama, Who’s burning Now, is gaining momentum thanks to a recent option agreement with UFA.This project,steeped in European folklore,promises a captivating blend of supernatural elements and a poignant love story. As a seasoned content strategist, I’ve found that stories rooted in mythology often resonate deeply with audiences, and this one appears poised to do just that.
UFA’s Investment in a Rising Supernatural Drama
The series originated from the Writer’s Pitch at Seriesly, a burgeoning German industry event held last September. UFA, known for prosperous productions like Maxton Hall and deutschland 83, has recognized the potential of this unique narrative and is now taking it to a larger platform.This move signifies a growing trend: industry events are increasingly becoming vital launchpads for innovative projects.
Who’s Burning Now centers around a German-Swiss teenager who uncovers a startling family history-a lineage intertwined with both witchcraft and witch hunting. This revelation plunges her into a clandestine conflict involving magic, ancient legends, and a forbidden romance. The stakes are incredibly high,as she faces a choice that could either break a centuries-old curse or lead to utter devastation.
“The series offers a fresh take on the supernatural genre, blending it with a compelling character journey and a rich cultural backdrop.”
The Creative Team Behind the Magic
The series is the brainchild of Marshall Maihofer Demirovic, Maria Neheimer, and wero Rodowicz, a collaborative team bringing a fresh outlook to storytelling. Mariama Djité will serve as the head writer, guiding the narrative and ensuring a cohesive vision. UFA’s Sophie von der Leyen is spearheading the project for the German label.
The production team is aiming for a cast that blends established talent with rising stars, promising a dynamic on-screen presence. While casting announcements are still forthcoming,the anticipation is building.As of January 8, 2026, a network or streaming home for the series has not yet been confirmed, but updates are expected as the project progresses.
did you Know? The global market for supernatural dramas is experiencing significant growth, with a 15% increase in viewership across streaming platforms in the last year (Source: Nielsen, 2025). This trend highlights the demand for captivating stories like Who’s Burning Now.
UFA’s decision to option Who’s Burning Now following its success at the Seriesly Writer’s Pitch underscores the event’s growing importance within the industry.In a competitive landscape,Seriesly is proving to be a valuable platform for showcasing emerging talent and innovative concepts. The German drama industry, while facing challenges with funding and commissioning, is finding renewed energy through initiatives like this.
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