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Analysis of the Article
Core Topic: the article discusses return rates for products purchased as gifts from the Swiss e-commerce platform Digitec Galaxus. It highlights which types of gifts are most frequently returned and the common reasons for those returns.
Intended Audience: Consumers interested in online shopping, gift-giving, and understanding product return trends. It also likely targets readers interested in e-commerce and retail data.
User Question Answered: The article answers the question of what types of gifts are most often returned and why peopel return gifts purchased online. It provides data-driven insights into gift-giving success rates.
Optimal Keywords
* Primary Topic: Gift Returns / Online Shopping Returns
* Primary Keyword: Gift Returns
* secondary Keywords:
* Online Shopping
* E-commerce
* Product Returns
* Digitec Galaxus
* Consumer Behavior
* return Rates
* Gift giving
* Holiday Shopping (implied)
* Switzerland (geographic focus)
* Lego Returns
* Smartphone Accessories
* Consumer Electronics Returns
* Clothing Returns
* Return Reasons
* Customer Satisfaction
