Zhao Xintong’s Historic World Snooker Championship Win: A Turning Point for the Sport
Zhao Xintong‘s stunning victory at the 2024 World Snooker Championship isn’t just a personal triumph-it’s a watershed moment poised to dramatically reshape the future of the sport. His win marks a significant shift in snooker’s global landscape, notably its burgeoning popularity in China. As a long-time observer of the professional snooker circuit,I believe this victory carries implications far beyond the trophy itself.
A Remarkable Journey to the Top
Zhao’s path to the championship was anything but conventional. He became only the third qualifier in history - following Terry Griffiths and Shaun Murphy – to claim snooker’s ultimate prize as 1977. Remarkably, he navigated four grueling qualifying matches before dominating the competition at the Crucible.
This victory is even more remarkable considering his recent return to the game. Zhao had been sidelined for 20 months following a match-fixing scandal that saw ten Chinese players sanctioned. However, he demonstrated astonishing resilience, carrying his impressive form from the amateur Q Tour directly to the world stage.
The “New Superstar” and the Chinese Market
The impact of Zhao’s win is already being felt. WPBSA chairman Jason Ferguson believes Zhao possesses all the qualities to become the most popular sporting star in China. He’s young, exceptionally talented, entertaining to watch, and fluent in both English and Mandarin.
China’s unique sporting culture, which heavily favors celebrating champions, will amplify Zhao’s success. You can expect a hero’s welcome upon his return, inspiring a new generation of players and fueling further investment in the country’s snooker infrastructure. Consider these factors:
Massive Player Base: China boasts over 300,000 snooker clubs serving a population of 1.4 billion.
Growing National Pride: Chinese fans enthusiastically support thier winning athletes.
Commercial Potential: Zhao’s marketability will attract significant sponsorship and investment.
Veteran player Mark Williams echoed this sentiment, stating Zhao is “a new superstar of the game.” He believes Zhao’s emergence could “open floodgates everywhere,” potentially challenging established stars like judd Trump and Kyren Wilson.
A Second Triumph for Chinese Snooker
Zhao’s victory builds on the momentum of another significant achievement. Bai Yulu became the first Chinese winner of the women’s World Championship earlier in 2024. She will defend her title on home soil this month, further solidifying China’s position as a snooker powerhouse.
Reshaping the Commercial Landscape
The commercial implications of Zhao’s win are substantial. May Zhao, reporting for the International Sport Press Association, emphasizes that he’s not merely a champion, but a “trailblazer for a new era of Chinese snooker.”
This success will likely:
Increase viewership: Expect a surge in interest from Chinese audiences.
Attract sponsors: Brands will seek to associate with a global icon.
Drive investment: Funding will flow into Chinese snooker progress programs.
A Parallel to Luke Littler’s Impact in Darts
Williams drew a compelling parallel to the recent phenomenon of Luke littler in darts.Just as Littler captivated a new audience with his youthful energy and skill, Zhao has the potential to do the same for snooker. This is precisely the kind of injection of excitement and accessibility the sport needed.
Ultimately, Zhao Xintong’s world Championship win is more than just a sporting achievement. It’s a cultural phenomenon with the power to transform snooker into a truly global sport, with China at its heart. You can expect to see the impact of this victory for years to come.








