## 21 Savage Prepares to Close Out the Year with New Album, *WHAT HAPPENED TO THE STREETS?*
Get ready, music fans – 21 Savage is delivering a late-year gift with the upcoming release of his new album, *WHAT HAPPENED TO THE STREETS?* The project is set to drop this Friday, December 12th, and promises a darker, more cinematic experiance than you’ve come to expect. It’s a meaningful moment, marking his first full-length solo effort since the critically acclaimed *american dream*.
Here’s what we know so far:
* The album boasts 14 brand new tracks, all currently unreleased.
* A striking black-and-white teaser trailer has fueled anticipation, showcasing unsettling imagery like figures resembling hitmen and buildings engulfed in flames.
* An intriguing Art Basel installation featuring a provocative clown sculpture hinted at the album’s themes and visual direction.
A Late-year Contender
As the year winds down,major album releases tend to slow. However,21 Savage is bucking that trend,positioning *WHAT HAPPENED TO THE STREETS?* as a serious contender for album of the year. The proclamation sparked immediate excitement online, with fellow artists like DJ Khaled expressing their support.
the teaser trailer itself has generated buzz, with some viewers even questioning if the visuals were created using artificial intelligence. This speaks to the album’s ambition and willingness to push boundaries.
Building Anticipation Through Art and Intrigue
You might recall 21 Savage first teased the project, shortened to *WHTTS*, during Art Basel in Miami. Attendees discovered an eye-catching inflatable art installation designed by Olaolu Slawn. This installation, a clown with a knife, was accompanied by a QR code leading to the album’s cover art and pre-save links for Apple Music and Spotify.
This clever rollout demonstrates a commitment to creating a fully immersive experience for his audience. It’s clear that Savage isn’t just releasing an album; he’s building a world around it.
A Year of Collaboration
2024 has been a busy year for the London-born rapper,largely focused on high-profile collaborations. He kicked things off with guest appearances on tracks by Lil baby and Central Cee. Following that, he lent his talents to albums from Travis Scott and Metro Boomin, solidifying his presence across the music landscape.However, *WHAT HAPPENED TO THE STREETS?* represents a return to the spotlight as a solo artist.
Following up on *american dream*
His last solo album, *american dream*, debuted at the top of the Billboard 200 chart. it featured standout tracks like “redrum” and “prove it” with Summer Walker,and included collaborations with Doja Cat,Lil Durk,Brent Faiyaz,and Mariah the Scientist. *WHAT HAPPENED TO THE STREETS?* aims to build on that success and further establish 21 Savage as a leading voice in contemporary hip-hop.
Ultimately, this album feels like a statement. It’s a bold move to release a full project so late in the year, and it signals 21 Savage’s confidence in his artistry and his ability to captivate audiences. Be sure to check it out this Friday and see what he’s been working on.
