When to Buy an Apple Watch: A Comprehensive Guide (2024-2025)
Planning to invest in an Apple Watch? Timing is everything. This guide, informed by Apple’s typical release cycles and current market conditions, will help you secure the best possible deal and ensure you get the right model for your needs. We’ll cover what’s happening with each apple Watch line and when to pull the trigger on a purchase.
Understanding the Apple Watch lineup
before diving into timing, let’s quickly recap the current Apple Watch options:
Apple watch Series 10: The latest flagship model, offering the newest features and technology.
Apple Watch Ultra 2: Apple’s premium, rugged watch designed for adventurers and athletes.
Apple watch SE: The most affordable option, providing essential features without the premium price tag.
Apple Watch Series 9: While officially discontinued by Apple, it remains available through resellers and the Apple Refurbished Store.
Should You buy Now, or Wait? A Model-by-Model Breakdown
Here’s a detailed look at each Apple Watch model and our recommendations:
Apple Watch series 10:
The Series 10 is currently available. However, with the Series 11 anticipated in September 2025, expect to see price reductions on the Series 10 following the launch. If you don’t need the absolute latest technology, waiting a few months could save you money.
Apple Watch Ultra 2:
Apple didn’t release a new Ultra model in 2024, only introducing a new color option. The Ultra 2’s chip is now a generation behind the Series 10. therefore, we strongly recommend waiting until September 2025 for the expected launch of the Apple Watch Ultra 3 to get the most advanced features.
Patience is key with the SE.We advise waiting to see if a third-generation model arrives in September 2025. A new release will likely offer significant improvements and could make the current SE less appealing.
Apple has discontinued direct sales of the Series 9, except through its Refurbished Store. Though, you can still find good deals from resellers. Check out our regularly updated roundup of the best Apple Watch deals to compare prices.
When is the Best Time to Buy an Apple Watch?
The worst time to buy is right before September. Purchasing in August often leads to regret when the new models are announced and older models are discounted.
But the best time isn’t necessarily launch day either. Here’s a breakdown of optimal buying windows:
October – November: major sales events like Amazon Prime Day and Black Friday offer substantial discounts. Apple itself occasionally offers vouchers with purchases during these periods.
1-2 Months After Launch: Resellers typically adjust prices after the initial rush of new model sales, creating opportunities for savings.
Apple refurbished Store: A reliable source for discounted Apple products, backed by Apple’s warranty.
don’t miss these key Black Friday resources:
Best Black Friday Apple Deals
* best Black Friday Apple Watch Deals
Apple Watch Release Timeline: What to Expect
Apple typically unveils new Apple watch models at its September event.In 2024, this included the Series 10 and a new color for the Ultra 2.
Expect a full refresh of the Apple Watch lineup in september 2025. However, the Apple Watch SE often has longer gaps between updates, sometimes exceeding two years.
Need help Choosing?
Confused about which Apple Watch is right
