StarHub and Mediacorp Join Forces to Elevate Sports & Entertainment in Singapore
A significant partnership is set to reshape the entertainment landscape in Singapore. StarHub and Mediacorp have announced a collaboration designed to deliver a broader, more accessible range of content to viewers. this alliance promises to enhance both the sporting and entertainment experiences for audiences across the nation.
A Powerhouse Partnership for Content Delivery
This strategic move combines StarHubS technological prowess with Mediacorp’s extensive reach and content creation capabilities. Together,they aim to provide a seamless and enriched entertainment experiance. You can expect a wider variety of options, delivered in a more flexible and user-kind manner.
Premier League & Beyond: A Sports Fan’s Dream
StarHub currently holds the rights to broadcast over 7,000 hours of live sports annually. This impressive figure includes not only the highly popular Premier League, but also a diverse selection of racket sports, cricket, and golf.I’ve found that offering such a broad spectrum of sports caters to a wider audience and keeps fans engaged throughout the year.
StarHub’s premier League deal, secured in early 2022, extends through the 2027-28 season – a six-year commitment to delivering all 380 matches per season.You’ll be able to catch every game live through starhub TV+, mobile platforms, and broadband services, with convenient on-demand replays also available.
What This Means for You
Here’s a breakdown of the key benefits this partnership brings:
* Wider Content Portfolio: Access to a more extensive range of both global sporting events and local entertainment.
* Enhanced Accessibility: Enjoy content on your preferred devices - TV, mobile, or broadband – with ease.
* Flexible Viewing Options: Benefit from live broadcasts and convenient on-demand replays.
* Improved Advertising Solutions: Advertisers will gain access to a more comprehensive suite of solutions across TV, digital, and data-driven platforms.
Executive Perspectives
Nikhil Eapen, CEO of StarHub, emphasized the company’s commitment to improving the way technology and media serve people. He believes this collaboration will deliver the “widest, most exciting portfolio of content” in a simple, flexible, and accessible way.
Tham Loke Kheng, CEO of mediacorp, echoed this sentiment.She stated that the combined strengths of both companies will create a ”richer entertainment experience” for audiences in singapore, while also providing advertisers with more effective campaign solutions. Here’s what works best: combining strengths to deliver a superior experience for everyone involved.
Looking Ahead
This partnership signals a new era of entertainment in Singapore. By leveraging their respective strengths, StarHub and Mediacorp are poised to deliver a more compelling and comprehensive experience for viewers and advertisers alike. it’s a win-win situation that promises to elevate the standards of content delivery and engagement in the region.
