ShauhartyS ‘Farookh’: A Deep Dive into Immersive World-Building and self-Finding
Shauharty, a rising force in the Indian music scene, recently unveiled Farookh, a 14-track album designed to be more than just a collection of songs – it’s an experience. The project represents a deliberate move towards immersive storytelling, a concept the artist acknowledges has become somewhat diluted in the current musical landscape. He playfully points to the overuse of the term “immersive,” even joking about its saturation thanks to tools like ChatGPT.
Influences and the Importance of Patience
Shauharty draws inspiration from artists known for their expansive visions. Kanye West’s The Life of Pablo (2016) and the work of Tyler, The Creator are key touchstones. he believes strongly in the power of world-building within an album, recognizing that in an age of singles, a full-length project requires a different kind of engagement.
He encourages listeners to resist immediate judgment. “I just wish that people give it time and let it breathe,” Shauharty explains. “Don’t make early impressions, as that kills music.”
A Unique Release Strategy
Farookh initially launched in September through platforms like Bandcamp and DM2Buy. This approach echoes Radiohead’s groundbreaking 2007 release of In Rainbows,offering a pay-what-you-want digital model. Now,the album is also available on major streaming services.
Shauharty emphasizes the significance of the initial purchase option. He believes owning the album fosters a deeper connection. “The idea of purchasing the album adds to the grand scheme of things, where somebody who is experiencing all of that feels like they are involved in the journey and with this project.”
A Journey of Self-Reflection
Creating Farookh proved to be a profoundly personal experience for Shauharty. The music served as a catalyst for self-discovery, prompting him to confront and understand his identity. He reflects on growing up in the Northeast and later navigating life as an “outsider” in New Delhi.
The album facilitated a process of catharsis and self-acceptance. “Now that it’s out, I do see myself a certain way, in the best way possible than I used to before,” he shares. “I’m in a much better place with my head.”
What’s Next for Shauharty and Darookhs?
Shauharty, alongside his conceptual band Darookhs, is planning a nationwide tour to bring Farookh to life on stage. The tour is slated for later this year or early next year.
He wants audiences to fully absorb the album before experiencing it live. “I just want people to sit with the project for a couple of months and get the flow of it,” he says.
listen to Farookh on Spotify:
This album isn’t just music; it’s an invitation to immerse yourself in a carefully constructed world and join Shauharty on a journey of artistic and personal evolution. You’ll find yourself rewarded for the time you invest in truly experiencing Farookh.