Netflix Steps Further into the World of Live Sports – and Major Studio Acquisitions
Netflix is rapidly evolving beyond its streaming roots, making critically important strides in both live sports broadcasting and content production.recent moves signal a clear ambition to become a major player in both arenas.
In September, the platform hosted a highly anticipated boxing superfight between Terence ‘Bud’ Crawford and Saul ‘Canelo’ Alvarez. An impressive 41 million viewers worldwide tuned in,making it the most-watched men’s championship boxing match of the 21st century,according to Netflix.
This success is fueling further investment in live sports. You can look forward to a Christmas Day NFL doubleheader featuring the Washington Commanders versus the Dallas Cowboys and the Minnesota vikings against the Detroit Lions.
Netflix’s expansion into live sports isn’t limited to football and boxing. They’ve already secured rights to premier events in baseball, tennis, and soccer. Notably, they acquired the rights to broadcast the FIFA Women’s world Cup in the US for the next two editions – a strategic move demonstrating commitment to diverse sporting content.
However, sports aren’t the only area of expansion. Earlier this month, Netflix agreed to a massive $72 billion deal to acquire the film and TV studios of Warner Bros. Discovery (WBD). This would dramatically expand Netflix’s content library and production capabilities.
But the deal isn’t finalized. Paramount has entered the picture with a competing, and reportedly more lucrative, offer. WBD is currently considering Paramount’s proposal, adding another layer of complexity to this high-stakes acquisition battle.
I’ve found that these moves demonstrate netflix’s willingness to invest heavily in securing premium content and live event rights. Here’s what works best for them: diversifying their offerings to attract and retain subscribers in an increasingly competitive streaming landscape.
Ultimately, netflix’s strategy appears to be about becoming a one-stop shop for entertainment – combining its renowned original programming with the excitement of live sports and a vast library of established film and television properties. This is a space to watch closely as the media landscape continues to shift.


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