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Cricket South Africa Secures New Sponsorships with Nestlé BAR-ONE, Radar Tyres, and Shrey
published: 2026/01/27 08:04:54
Cricket South Africa (CSA) has announced three new strategic partnerships with Nestlé BAR-ONE, Radar Tyres, and Shrey, bolstering its commercial portfolio across the FMCG, automotive, and cricket equipment sectors. These agreements underscore CSA’s commitment to long-term brand alignment, player welfare, and enhanced fan engagement at all levels of the game.
Nestlé BAR-ONE: Official snack Partner
Nestlé BAR-ONE has been named the official snack partner of Cricket South Africa. The confectionery brand will have significant visibility throughout the domestic and international cricket calendars, including matchday branding, digital platforms, and fan-focused promotional campaigns. This partnership aims to leverage cricket’s broad appeal and reinforce BAR-ONE’s established connection with South African sport.
“We are proud to welcome Nestlé BarOne to the CSA family,” said Pholetsi Moseki, CSA Chief Executive Officer. “Nestlé BarOne is a natural fit for CSA, given its portfolio of trusted brands, its focus on innovation, and its commitment to making quality products accessible. As an organisation, we value partnerships that support performance, inclusivity, and broad participation in sport, and this collaboration reflects our shared focus on energy, resilience, and engagement at every level, from grassroots to Proteas.”
Radar Tyres: Official Team Partner
Radar Tyres has been appointed as the official team partner and associate team partner of both the proteas (South Africa’s national cricket team) and the Junior Proteas. The agreement provides brand exposure across team environments and apparel, along with marketing rights linked to both senior and junior national teams. This partnership highlights a commitment to developing cricket at all levels.
G.S. sareen, Founder, President, and CEO of Omni United, stated, “Cricket embodies performance under pressure, endurance and consistency, values that are core to the Radar Tyres brand. Becoming the Global Team Partner of the Proteas marks a significant milestone in our global brand journey. this partnership enables us to connect with passionate cricket fans in South Africa and around the world, while reinforcing Radar Tyres’ position as a trusted, performance-driven brand. It also reinforces our long-term commitment to the South African market, brought to life through our ‘One Team. One Drive.’ campaign, and our promise to make premium-performance tyres accessible and affordable for everyday drivers.”
Shrey: Official Helmet and Luggage Partner
shrey has been named the official helmet and luggage partner of Cricket South africa. The company will supply helmets and luggage to all CSA teams and programs, integrating the brand into South Africa’s high-performance cricket habitat.
Raghav Kohli, Founder and Chief Executive Officer of SHREY, said, “With a shared commitment to performance, safety, and innovation, this partnership marks a significant step in strengthening the professional ecosystem of South African cricket while enhancing player protection at the highest level of the game.”
Key takeaways
- Diversified Sponsorship Portfolio: CSA is strategically diversifying its commercial partnerships across key sectors.
