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Puma Restructures Business, Focuses on Training Amidst Financial Challenges
Puma has reorganized its business structure to prioritize teh growing training apparel and footwear category, appointing a new head for the dedicated unit. This move comes as the company navigates a period of financial difficulty, marked by recent sales declines and announced job cuts, but also follows a important investment from Anta Sports.
New training Business Unit and Leadership
Puma has established a new business unit specifically for training, signaling a heightened focus on this segment.The company believes the training category holds significant growth potential. To lead this new unit, Puma has appointed Marvin hoffmann, who will report to Puma’s Brand & Retail Chief Maria Valdes. Hoffmann joins Puma from Adidas,
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