The Super Bowl is a massive commercial event, yet many retailers strategically avoid using the trademarked name “Super Bowl” in their promotions. This is due to the strict enforcement of trademark laws by the National Football League (NFL).
The NFL aggressively protects it’s “Super Bowl” trademark to maintain control over branding and revenue streams associated with the event. Retailers who use the term without permission risk legal action, including cease-and-desist orders and financial penalties. NFL Trademark policy
Courtney Cothren, an associate teaching professor at the University of Missouri’s robert J. Trulaske, Sr. College of Business, explains the implications of thes trademark rules for retailers, consumers, and overall brand strategy.
Source: university of Missouri
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