PAM Rally in Fès Focuses on Economic Advancement and Political Consolidation
Fès, Morocco – February 14, 2026 – A significant rally of the Authenticity and Modernity Party (PAM) took place at the Fès Commune headquarters on Saturday, signaling a strong show of force for the party, often referred to as the “Tractor Party.” The event drew a large crowd of members and supporters, reaffirming their commitment to the party’s political agenda.
Key figures in attendance included Minister Adib Benbrahim,PAM Regional Secretary Mohamed Hejira,Member of Parliament Khadija Hajjoubi,and members of the political bureau Laarbi Lamharchi,Rachid El Abdi,and Hicham Lamhajri. The gathering served as a platform to articulate the party’s vision for the future of Fès and Morocco.
Strategic Repositioning of Fès
A central theme of the rally was the need for a strategic repositioning of Fès, as articulated by parliamentarian aziz Lebbar, vice-Mayor of Fès, and former President of the Regional Tourism Council. Lebbar emphasized the importance of bolstering the city’s territorial marketing to enhance its appeal to both tourists and investors.
Lebbar highlighted Fès’s inherent strengths – its rich heritage,thriving artisan sector,and vibrant cultural scene – arguing that a renewed promotional strategy,coupled with increased international visibility,is crucial for sustained growth. He specifically advocated for diversifying the city’s air network, calling for direct flight connections to key European capitals and emerging markets. He argued that improved air connectivity would indirectly benefit the hospitality, restaurant, transportation, and artisan industries.
Boosting the Artisan Sector and Improving the Business Climate
The rally also addressed the vital role of the traditional artisan industry in Fès’s economy.Lebbar proposed modernizing production and commercialization processes, digitizing artisan offerings, and providing better support to local craftspeople. The goal is to transform this cultural heritage into a powerful engine for value creation and job growth.
Furthermore, speakers stressed the need to improve the overall business climate in Fès. This includes streamlining administrative procedures, upgrading industrial zones, and providing increased support to small and medium-sized enterprises (SMEs) and young entrepreneurs. “The youth of Fès demand opportunities, not privileges,” Lebbar stated, underscoring the importance of inclusive economic development.
Party Cohesion and Electoral Ambitions
Khadija Hajjoubi used the occasion to congratulate Mouhcine El Azami,who is slated to succeed her in her constituency. She also relayed the commitment of local associations to provide aid to communities affected by recent flooding in Lakssar Lakbir and surrounding areas, emphasizing the importance of inter-territorial solidarity.
Mohamed Hejira emphasized the importance of party unity, expressing confidence that PAM members and residents of Fès would rally behind the party to secure a leading position in upcoming elections and continue implementing reforms and pursuing the desired development trajectory.
The rally was widely viewed as a success, serving as both a political demonstration and a clear signal of PAM’s commitment to consolidating its presence in Fès and prioritizing investment, employment, and economic performance.
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