Manmade to Open First Retail Location in Laval, Quebec
The menswear brand Manmade is expanding its reach with the opening of its first brick-and-mortar store, slated for May 2026 at Carrefour Laval in Chomedey, Quebec. This marks a significant step for the company, which has operated exclusively online for nearly five years, building a reputation for comfortable and well-designed men’s undergarments and apparel. The move signals a growing confidence in the brand’s ability to connect with customers in a physical retail environment.
Founded on a commitment to quality and comfort, Manmade has cultivated a loyal following through direct-to-consumer sales. The company’s decision to open a retail location wasn’t taken lightly, as expressed in a recent social media post. “We don’t accept the risk lightly, we’ve thought a lot about this next step. We move forward in small steps, always. Thank you for the support!” the brand stated on Facebook. This cautious approach reflects a deliberate strategy to manage growth and maintain the brand’s core values.
The new store will be strategically located near Entrance Two of Carrefour Laval, positioned between the popular kitchenware retailer Le Creuset and outdoor adventure company Arc’teryx. This placement aims to capitalize on the shopping center’s foot traffic and align Manmade with other established brands catering to a similar demographic. Carrefour Laval, a major shopping destination in the Greater Montreal area, provides a high-profile location for Manmade to showcase its products and build brand awareness.
From Online Startup to Retail Presence
Manmade’s journey from an online startup to a retailer with a physical presence is a testament to its resilience and adaptability. The founders openly acknowledge the initial skepticism surrounding their venture. As one founder shared on Facebook, “Everyone told us not to open a retail store and to focus on online sales. They also told us not to start a men’s underwear company, that the company wouldn’t survive a year.” Despite these doubts, Manmade has not only survived but thrived, evolving from a specialized underwear brand into a broader menswear label.
This expansion into retail isn’t just about selling products; it’s about creating an immersive brand experience. The company aims to allow customers to experience the quality and fit of their garments firsthand. According to a YouTube video announcing the store opening, the launch is scheduled for May 2026.
Currently, Manmade is actively recruiting to fill positions at the Laval location. Interested candidates can find more information about available roles on the company’s website. This hiring initiative underscores the brand’s commitment to building a strong local team and contributing to the regional economy.
New Products and Future Plans
The retail launch isn’t the only development on the horizon for Manmade. The company is also preparing to release two new products in March, featuring updated cuts and fresh color palettes. These additions to the product line demonstrate Manmade’s ongoing commitment to innovation and responding to customer preferences. Seasonal favorites, including shorts, will also be making a return, and the team is diligently refining a new polo shirt design for the spring season.
Manmade’s success story is particularly noteworthy in the context of the evolving retail landscape. The company’s willingness to challenge conventional wisdom and embrace a direct-to-consumer model has resonated with a growing segment of consumers seeking quality, comfort, and a personalized shopping experience. The opening of the Carrefour Laval store represents a significant milestone in Manmade’s journey and a bold step towards establishing itself as a leading menswear brand in Canada.
The company’s growth also comes amidst a broader debate regarding online news accessibility in Canada. As reported by the Courrier Laval, Meta (Facebook and Instagram) is blocking news content in response to the Online News Act (Bill C-18), and Google is also restricting access. Apple and Android apps are available for download, as well as an infolettre to stay connected.
Looking ahead, Manmade’s expansion into physical retail is expected to further solidify its brand identity and drive continued growth. The company’s commitment to quality, innovation, and customer satisfaction positions it well for success in the competitive menswear market. The May 2026 opening at Carrefour Laval will be a key moment for the brand, offering customers a tangible connection to the Manmade experience.
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