Hong Kong Sees Quieter ‘May Day’ Holiday as Mainland Chinese Tourist Spending Shifts
Hong Kong experienced a noticeably less frenetic “May Day” holiday period this year compared to 2023, with reports indicating a decline in mainland Chinese tourists congregating in 24-hour establishments like McDonald’s and internet cafes. While the influx of visitors from the mainland remains significant, a shift in spending habits and accommodation choices appears to be underway, prompting discussion about the economic impact of different types of tourism. The change comes after a surge in visitors during the previous year’s holiday, which saw scenes of overcrowding and budget travelers seeking overnight rest in unconventional locations.
The “May Day” holiday, a major travel period in mainland China, traditionally brings a large wave of tourists to Hong Kong. Last year, the city saw a significant increase in visitors, leading to reports of mainland Chinese tourists seeking affordable accommodation options, including spending the night in 24-hour fast-food restaurants and internet cafes to avoid hotel costs. This year, however, the situation appears to have changed, with reports suggesting a more subdued atmosphere in these locations. This shift is prompting questions about the sustainability of “low-cost” tourism and its contribution to the Hong Kong economy.
A Shift in Tourist Behavior
Reports from Hong Kong indicate that the scenes of crowded McDonald’s restaurants and internet cafes, which were prevalent during the 2023 “May Day” holiday, were not repeated this year. While mainland Chinese tourists continue to visit Hong Kong in large numbers, there appears to be a change in their behavior. The Hong Kong outlet 01 reported that internet cafes were only half full, and McDonald’s restaurants were described as “quiet,” a stark contrast to the packed conditions observed in 2023. This suggests that some tourists may be opting for different accommodation arrangements or adjusting their travel plans.
The change in tourist behavior is likely influenced by a variety of factors, including economic considerations and evolving travel preferences. While budget travel remains popular, some tourists may be seeking more comfortable and conventional accommodation options. The cost of travel, including transportation and accommodation, is a significant factor for many visitors, and the desire to minimize expenses may lead some to explore alternative arrangements. However, the reports also suggest a growing awareness of the impact of “low-cost” tourism on local businesses and residents.
Government Response and Economic Impact
The shift in tourist behavior has prompted a response from Hong Kong’s Chief Executive, John Lee. Lee stated that Hong Kong should “tolerate and welcome” all tourists, even those who are not “high-end” spenders. He emphasized the importance of inclusivity and avoiding discrimination based on spending power. Lee’s comments reflect a broader debate about the type of tourism that Hong Kong should prioritize and the economic benefits that different segments of the market can bring.
The economic impact of mainland Chinese tourism on Hong Kong is substantial. However, there is ongoing discussion about whether “low-cost” tourism, characterized by minimal spending on accommodation and other services, provides a significant boost to the local economy. Some argue that attracting higher-spending tourists is crucial for maximizing economic benefits. Others contend that all tourism is valuable, regardless of spending levels, and that focusing solely on high-end visitors could exclude a significant portion of the market. A report indicated that over 60% of mainland Chinese tourists surveyed spent less than 2,000 yuan (approximately $275 USD) during their visit, excluding accommodation costs.
Concerns Over “Poor Tourism” and its Effects
The practice of mainland Chinese tourists seeking inexpensive overnight accommodation in public spaces has drawn criticism from some Hong Kong residents. Concerns have been raised about the impact on local businesses and the disruption caused by overcrowding. Some residents have expressed frustration with tourists occupying seating in restaurants and cafes for extended periods, preventing paying customers from finding a place to sit. This has led to online discussions and complaints about what some have termed “poor tourism” or “begpacking.”

The debate over “poor tourism” highlights the complex relationship between tourism, economic development, and social impact. While tourism can bring economic benefits, it can also create challenges for local communities. Finding a balance between attracting visitors and preserving the quality of life for residents is a key challenge for Hong Kong’s tourism authorities. Some have suggested that Hong Kong could learn from European countries that require proof of accommodation before allowing entry, potentially discouraging tourists who plan to rely on public spaces for overnight stays.
Looking Ahead
The quieter “May Day” holiday period in Hong Kong suggests a potential shift in the dynamics of mainland Chinese tourism. While the long-term implications of this change remain to be seen, the city is grappling with questions about the type of tourism it wants to attract and the economic benefits it seeks to derive. The Hong Kong government’s commitment to welcoming all tourists, regardless of their spending power, underscores the importance of inclusivity and avoiding discrimination.
The next key development to watch will be the official tourism statistics released by the Hong Kong Tourism Board, which will provide a more comprehensive picture of visitor numbers, spending patterns, and accommodation choices during the “May Day” holiday period. These figures will be crucial for informing policy decisions and shaping the future of Hong Kong’s tourism industry. The ongoing debate about the economic impact of different types of tourism is likely to continue, as Hong Kong seeks to strike a balance between attracting visitors and preserving the quality of life for its residents.
As Hong Kong navigates these evolving dynamics, it will be essential to monitor tourist behavior, assess the economic impact of different segments of the market, and engage in open dialogue with stakeholders to ensure that tourism benefits both visitors and the local community. The city’s ability to adapt to changing circumstances and embrace sustainable tourism practices will be crucial for its long-term success.
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