Governor Kim Reynolds has signed an executive order establishing the Iowa Office of Outdoor Recreation, making Iowa the 25th state in the United States to create a dedicated administrative body for outdoor activities. The new office aims to coordinate state resources to promote tourism and drive economic development through Iowa’s natural landscapes and recreational assets.
The executive order was signed Monday during a press conference held at Lake Ahquabi State Park near Indianola. According to the Governor’s office, the initiative is designed to unify the management of outdoor resources to better serve both residents and visiting tourists. By centralizing these efforts, the state intends to streamline how it promotes and manages outdoor-related economic opportunities.
What is the Iowa Office of Outdoor Recreation?
The Iowa Office of Outdoor Recreation will serve as a central coordinating body for state-level outdoor activities. While the Iowa Department of Natural Resources (DNR) continues to manage state lands and conservation efforts, this new office focuses specifically on the intersection of recreation, tourism, and economic growth. The office is expected to work across various agencies to promote activities such as fishing, hunting, hiking, boating, and cycling.
According to the details of the executive order, the office will focus on several core functions:
- Resource Coordination: Aligning the efforts of different state departments to ensure a cohesive approach to outdoor recreation.
- Economic Promotion: Developing strategies to attract tourists and increase spending in rural and urban areas through outdoor activities.
- Stakeholder Engagement: Acting as a liaison between the state government, local businesses, and outdoor enthusiasts.
How will the new office impact Iowa’s economy and tourism?
The establishment of the office is a strategic move to capitalize on the outdoor recreation industry, which serves as a significant economic driver in many states. By creating a dedicated entity, the Reynolds administration aims to bolster Iowa’s competitiveness in the regional tourism market. Proponents of the move suggest that better coordination can lead to increased visitor numbers, which directly benefits the hospitality, retail, and equipment sectors.

Outdoor recreation often provides a high return on investment for state economies. According to data from the Outdoor Industry Association, outdoor recreation spending supports millions of jobs and contributes billions of dollars to the national economy. In Iowa, the state intends to use this new office to identify specific areas for growth, such as expanding trail systems or improving access to state parks, to encourage longer stays and higher spending by visitors.
Local businesses, including outfitters, guides, and lodging providers, are expected to be primary stakeholders in this development. The office is intended to help these businesses by creating a more unified state brand for Iowa’s outdoor offerings, making it easier for travelers to plan trips involving the state’s natural resources.
How does Iowa’s move compare to other states?
Iowa is the 25th state to establish a dedicated office for outdoor recreation. This trend reflects a growing national recognition of the administrative importance of outdoor activities. States that have already implemented similar structures often use them to manage the complex relationship between land conservation and commercial recreation.
By joining this group of states, Iowa is adopting a model used by many regions where outdoor activity is a core component of the state’s economic and cultural identity. This centralized approach allows for more efficient communication with federal agencies and helps ensure that state-level policies are aligned with broader economic goals.
Key Details of the Executive Order
- Official Action: Executive Order signed by Governor Kim Reynolds.
- Location of Signing: Lake Ahquabi State Park, near Indianola, Iowa.
- National Standing: Iowa is the 25th state to establish a dedicated outdoor recreation office.
- Primary Objective: To coordinate state resources for economic development and tourism promotion.
The next confirmed step for the administration involves the formal implementation and staffing of the office within the existing state administrative framework. Further updates regarding the office’s leadership and specific departmental integration are expected from the Governor’s office in the coming months.

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