The initiative builds on a pilot project launched in Kashi last year and now spans the entire country with support from 125 spiritual organizations according to government announcements. Officials note that the multi-year effort reaches across state lines to unite communities, educational institutions, and civic groups against an expanding illicit trade.
Nationwide Volunteer Mobilization and Weekly Activities
The campaign draws participation from My Bharat volunteers, National Service Scheme members, youth clubs, schools, colleges, universities, non-governmental organizations, industrial youth wings, and numerous spiritual networks.
The 100-week schedule features recurring events every Sunday across the country. Activities include sports competitions, marathons, meditation sessions, cultural programs, awareness campaigns, street plays, discussion forums, art contests, and community engagement initiatives designed to foster healthy lifestyles and strengthen social bonds.
Enforcement Figures and Narcotics Control Data
Data from the Narcotics Control Bureau for 2025 highlights the scale of the enforcement challenge underpinning the new campaign.
In addition to intercepting smuggled substances, law enforcement destroyed 42,282 acres of illicit drug crop cultivation in 2025. That figure marks a substantial increase from 10,000 acres destroyed in 2020. Addressing these statistics, Minister for Youth Affairs Mansukh Mandaviya stated these figures tell the story of the growing severity of the drug problem in remarks reported by News18 Telugu.
Government Warning Against Smugglers and External Threats
Prime Minister Modi stressed that law enforcement agencies are taking stringent action against drug traffickers and illegal supply networks, pointing to rising arrest numbers and large-scale asset seizures in his address to the nation. He warned that temporary highs from substance abuse permanently damage careers and personal lives.
The government maintains that protecting the physical and mental resilience of the country’s youth is paramount as India pursues its broader developmental vision through structured state policies and grassroots outreach. The campaign moves forward with weekly community events scheduled across participating districts and institutions.
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