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Apple is built on what we call ecosystems. People who bought iPhones also bought Macs, iPads, and those who had a Mac computer also bought iPhones and other products labeled with the famous apple.
There, Apple reached the global limit of what it could obtain with its products, apart from India which is starting to buy iPhones by the millions.
And Apple is looking for a new ecosystem with which it can continue to thrive. According to well-informed but anonymous sources, the giant has set up teams responsible for studying personal or domestic robotics to embark on the famous “Next Big Thing» or his next big project. After spending a billion dollars on its autonomous car project, Apple has just closed its doors.
But this investment is not entirely wasted, since its know-how in autonomous automotive robotics can be used in this domestic robotics project, where the environment of a house is enormously simpler to manage than that of cities and towns. roads.
Apple engineers are studying a mobile robot that could follow users around their homes, these people said.
The project is still in its early stages, and it’s unclear whether the products will ultimately make it to market, but Apple is increasingly under pressure to find new sources of revenue. The company abandoned an electric vehicle project in February, and the development of mixed reality glasses is expected to take years to become a significant revenue source.
With robotics, Apple could move further into consumers’ homes and take advantage of advances in artificial intelligence.
Since the days of Steve Jobs, Apple has been obsessed with finding the “next big thing.” But it’s increasingly difficult to imagine a product that can match the iPhone, which accounted for 52 percent of the company’s $383.3 billion in revenue last year.
