The global travel industry continues to evolve, with a growing emphasis on experiential journeys. Viking, a name synonymous with river and ocean cruises, is actively expanding its team in Switzerland, seeking an Associate Recruiting Marketing Manager. This role, based in Basel, reflects the company’s ongoing success and commitment to attracting top talent. Viking’s reputation, bolstered by numerous accolades including being named #1 for Rivers and #1 for Oceans by Condé Nast Traveler for five consecutive years, positions it as a leader in the luxury travel sector. This recognition highlights the company’s dedication to providing unique and immersive travel experiences.
The demand for skilled professionals within the travel and hospitality industries remains strong, particularly as companies like Viking continue to innovate and expand their offerings. The Associate Recruiting Marketing Manager position is crucial in building and maintaining Viking’s employer brand, ensuring the company attracts qualified candidates for various business units. This role requires a blend of creativity, analytical skills, and a strong understanding of digital marketing strategies. The position specifically requires eligibility to work in Switzerland or possession of a valid work permit, underscoring Viking’s commitment to complying with local labor regulations.
Understanding the Role: Associate Recruiting Marketing Manager
The Associate Recruiting Marketing Manager will be a key member of the Recruiting Marketing Team, supporting the development and execution of initiatives designed to enhance Viking’s employer brand. What we have is a multifaceted role encompassing social media management, paid media campaign assistance, event support, content creation, data analysis, and administrative tasks. Reporting directly to the Senior Recruiting Marketing Manager, the successful candidate will play a vital role in attracting and engaging potential employees. The position emphasizes a proactive and flexible approach, requiring a team player with a positive attitude.
Key Responsibilities and Skillsets
A significant portion of the role centers around social media, including creating and scheduling engaging content for Viking Careers’ social media channels, preparing a social media calendar, and actively working to increase the company’s online presence. Proficiency in various social media platforms is essential. The role involves managing paid media campaigns, identifying and onboarding relevant platforms such as job boards and social media networks, and assisting with campaign launches on platforms like Facebook, Instagram, LinkedIn, TikTok, and Google.
Event support is another critical component, encompassing preparation and execution of job fairs and recruitment events, advertising and promotion of these events, and researching potential events for Viking’s recruiting team to participate in. Content creation is also key, with responsibilities including developing both physical and digital content for recruitment purposes, assisting with photo and video shoots, ensuring brand consistency across all recruitment materials, and sourcing user-generated content.
Analytical skills are paramount, as the role requires supporting the preparation of monthly and quarterly reports on social media, paid media, and event performance. The candidate will also contribute to ad hoc reporting and special projects as needed. Inventory management of recruitment marketing assets and administrative tasks, such as preparing creative briefs, onboarding vendors, and maintaining Standard Operating Procedures (SOPs), complete the scope of responsibilities. A strong command of Adobe Creative Suite (Photoshop, Premiere Pro, InDesign) and Microsoft Office Suite (Word, Excel, PowerPoint) is highly desirable.
Viking’s Continued Success and Industry Recognition
Viking’s consistent recognition as a top travel provider is a testament to its commitment to quality and innovation. In addition to the five consecutive #1 rankings from Condé Nast Traveler, Viking has also been recognized as a “World’s Best” by Travel + Leisure, a distinction no other travel company currently holds simultaneously. This dual recognition underscores Viking’s exceptional performance across both river and ocean cruising. Viking has been lauded by U.S. News & World Report, earning the title of Best Luxury Line, Best Line for Couples, and Best Line in the Mediterranean for the fourth consecutive year in their 2025 rankings.
In 2023, Viking achieved another milestone by being voted #1 for Rivers, #1 for Oceans, and #1 for Expeditions by Condé Nast Traveler, marking the first time a travel company has received top honors in all three categories simultaneously. This achievement demonstrates the breadth of Viking’s offerings and its ability to deliver exceptional experiences across diverse travel styles. The company’s success is attributed, in part, to its unique approach to travel, which eschews common cruise industry practices such as children’s programs, casinos, and hidden fees. Torstein Hagen, Chairman and CEO of Viking, emphasizes that the company focuses on providing experiences “For The Thinking Person™,” catering to curious travelers interested in science, history, culture, and cuisine.
Qualifications and Application Process
Candidates for the Associate Recruiting Marketing Manager position must possess fluency in English, both written and spoken, along with excellent administrative and organizational skills. Previous experience in content management, particularly within the cruise or travel industry, is considered a significant advantage. Strong computer skills, including proficiency in social media tools, Adobe Creative Suite, project management software, and Microsoft Office Suite, are essential. The role requires strong qualitative and analytical skills, including the ability to manipulate data and generate reports. A completed higher education degree in a relevant field, such as Marketing, Communications, Tourism, Hospitality, or Human Resources, is also required.
Viking emphasizes a positive and dynamic work environment, offering flexible working hours and a modern workspace. Interested candidates are encouraged to apply through the company’s website, www.vikingcareers.com, submitting a CV in English and a one-page cover letter outlining their interest in the role. For further details, applicants can contact Viking at +41 61 638 60 11. Please note that unsolicited submissions from recruitment agencies will not be considered.
The company’s commitment to attracting and retaining top talent is evident in its investment in a robust recruiting marketing strategy. This role offers a unique opportunity to contribute to the growth of a leading travel company and shape its employer brand in a competitive market. The focus on experiential travel and a discerning clientele positions Viking as a compelling employer for individuals seeking a challenging and rewarding career in the travel industry.
The next step for interested candidates is to submit their application through the Viking Careers website. The deadline for applications is not explicitly stated, so prospective applicants are encouraged to apply promptly. We invite readers to share this opportunity with qualified individuals in their network and to leave their comments and questions below.
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