Auktionshaus Aurena Auctions Assets of Insolvent Crazy Cheese Enterprise

Auktionshaus Aurena Auctions Assets of Insolvent Crazy Cheese Enterprise

The liquidation involves the Crazy Cheese Manufacture Holding GmbH and its wholly owned subsidiary, MRL Crazy Cheese Manufacture W GmbH according to the filings. Founder Roland Ludomirska, frequently referred to in media reports as the “cheese millionaire” and currently appearing in the reality television format “Villa der Versuchung,” expressed regret over the closure in a statement released by Derstandard that he was parting with his beloved headquarters in Hart bei Graz with a heavy heart, noting that he had spent six years dispatching his Crazy Cheese there with love and passion while bringing joy to people, and that Crazy Cheese was now history, giving everyone the opportunity to bid on all the exhibits. All company stores are already closed.

From Luxury Pricing to Auction Starting Bids

The auction catalog comprises approximately 660 positions featuring both decorative and original cheese wheels alongside specialized retail and gastronomy inventory Diepresse. The brand became known for unconventional product naming, offering specialty items such as Schwarzer Diamant (“Black Diamond”) and “Geiler Bock” as noted by the auction house.

While customers previously paid upwards of 20 euros per 100 grams for the specialty cheeses, the remaining 10-kilogram cheese wheels are being offered with a starting price ranging from 20 to 25 euros according to auction details. Beyond edible goods, bidders can acquire cheese accessories such as glass domes, cutting boards, and graters, alongside professional commercial kitchen gear including vacuum sealers, slicing machines, and scales Kronen Zeitung.

Interior Decor, Oddities, and Corporate Memorabilia

The liquidation also covers the distinctive black-and-gold aesthetic of the Hart bei Graz headquarters noted in filings. Available items span shop fixtures such as bars, high tables, and bar stools, as well as decorative items including chandeliers, champagne glasses, caviar tins, a handmade champagne saber, and a mirrored disco ball according to the inventory list.

Additionally, the auction includes company merchandise like branded sunglasses, T-shirts, kitchen aprons, and Bluetooth speakers, as well as a selection of Star Wars memorabilia found in the warehouse inventory. Office and IT infrastructure, along with various promotional items, round out the catalog per auction disclosures.

Insolvency Causes and Financial Breakdown

According to the Creditverband der österreichischen Kreditschutzverband (KSV) insolvency filing, the primary driver behind the corporate failure stemmed from the economic fallout of the COVID-19 pandemic reported via APA. In 2020, management elected to open seven new locations, a move made before subsequent lockdowns could be foreseen. These operational closures and ensuing revenue declines created financial strain that could not be offset by cost-cutting measures and debt deferrals.

A renewed drop in revenue materialized in 2026, driven by an overall contraction in consumer purchasing power, which ultimately caused restructuring efforts to collapse according to financial reports. Combined assets for the holding company and its subsidiary total 32,000 euros against liabilities amounting to 358,000 euros, leaving slightly more than 30 creditors affected by the bankruptcy stated in court records.

Auction Schedule and Inspection Details

Bidding for the 660 lots is already open online through the Aurena platform. Public on-site inspection of the inventory at the Crazy Cheese headquarters in Hart bei Graz is scheduled for August 20, 2026, from 9:00 a.m. to 12:00 p.m. The initial auction hammer drops and closing awards are set to begin on August 24, 2026, starting at 11:00 a.m according to the auction house’s timeline.