Bella Hadid Stuns in Red Micro Bikini to Launch Orebella’s New Body & Hair Perfume Mists

Supermodel Bella Hadid is making waves—both in and out of the water—as she unveils her latest venture with her fragrance brand, Orebella. In a series of striking oceanfront photos, Hadid dazzles in a bold red micro bikini, layered with gold jewelry, to promote the brand’s newest collection: Body & Hair Perfume Mists. The launch marks a significant expansion for Orebella, which has quickly turn into a standout in the luxury fragrance market since its debut in 2024.

Hadid, known for her effortless blend of high fashion and accessible glamour, has positioned Orebella as more than just a fragrance line—it’s a lifestyle brand that merges scent, self-care, and personal expression. The new Body & Hair Perfume Mists, which hit shelves on April 10, are designed to be sprayed generously across skin and hair, offering a lighter, more versatile alternative to traditional perfumes. “With these Perfume Mists, I wanted to create something expressive and free,” Hadid said in a press release. “They’re designed to move with you, to be sprayed generously, layered intuitively, and revisited throughout the day.”

The launch comes at a time when Orebella is experiencing rapid growth. According to Vogue Business, the brand’s revenue has surged into the eight-figure range, fueled by international expansion and strategic retail partnerships. Orebella is now available in over 2,000 stores worldwide, including Ulta Beauty in the U.S., Mexico, and the Middle East, as well as high-end retailers like Douglas, Nocibé, Selfridges, and Brown Thomas across Europe and the UK.

The New Collection: A Sensory Experience

The Body & Hair Perfume Mists collection introduces three new scents, each crafted to evoke a distinct mood and sensory experience. The mists are alcohol-free and water-based, designed to nourish the skin while delivering a long-lasting fragrance. Here’s a closer look at the new offerings:

• Gardenia’s Whisper: A sheer floral blend featuring notes of rhubarb, jasmine, and gardenia. The mist includes rose water for hydration, making it ideal for those who love delicate, feminine scents.
• Nectar Dew: A fruity floral with fig, pear, and peony notes, infused with orange blossom water. This scent is fresh and uplifting, perfect for everyday wear.
• Golden Brulee: An amber gourmand with plum, tonka bean, and vanilla, enriched with coconut water for a creamy, indulgent finish. This fragrance is warm and comforting, ideal for cooler weather or evening wear.

The mists retail for $39 each and are available as a trio bundle for $102, offering a $15 savings. Each scent is formulated with essential oils and botanical waters, aligning with Orebella’s commitment to clean, vegan, and cruelty-free beauty. The brand’s signature bi-phase technology—where users shake the bottle to blend the fragrance and hydrating layers—remains a key feature, ensuring a unique and immersive experience with every application.

Hadid’s Vision: Fragrance as a Daily Ritual

For Hadid, fragrance has always been a deeply personal and transformative part of her life. In a statement on the Orebella website, she describes scent as a tool for empowerment and self-expression: “Fragrance has always been at the center of my life, helping me experience in charge of who I am and my surroundings. These scents blend my past, present, and future—a universe that elevates mood, energy, and aura.”

This philosophy is evident in the design of the Body & Hair Perfume Mists. Unlike traditional perfumes, which can feel heavy or overpowering, these mists are lightweight and adaptable, allowing wearers to layer them with Orebella’s existing parfums or use them alone. The collection is too designed to be inclusive, with formulas that are dermatologist-tested and suitable for sensitive skin.

Hadid’s hands-on approach to the brand is a key factor in its success. She has been vocal about her desire to create products that reflect her own beauty routines and personal values. “It really came from how I was already using the skin parfums myself,” she told Vogue Business. “I was spraying them everywhere—after the shower, on my hair, all over my legs, throughout the day—and I kept thinking, what if there was a version that was more specifically designed for daily movement?”

Orebella’s Meteoric Rise in the Fragrance Industry

Since its launch in 2024, Orebella has carved out a unique niche in the competitive fragrance market. The brand’s focus on clean, skin-nourishing formulas has resonated with consumers, particularly younger audiences who prioritize sustainability and wellness. Orebella’s parfums, which include bestsellers like Jasmine Blues and Salted Muse, have garnered praise for their innovative bi-phase technology and long-lasting wear.

The success of the Jasmine Blues parfum, released earlier this year, marked a turning point for the brand. According to Vogue Business, the fragrance more than doubled week-one sales compared to previous releases, solidifying Orebella’s position as a major player in the luxury fragrance space. The brand’s rapid expansion into international markets has further fueled its growth, with partnerships in Europe, the Middle East, and North America.

Hadid’s celebrity status has undoubtedly played a role in Orebella’s visibility, but the brand’s success is also rooted in its authenticity. Unlike many celebrity fragrances, which often rely on gimmicks or fleeting trends, Orebella’s products are designed to be timeless and versatile. The brand’s commitment to clean beauty and inclusivity has also set it apart, appealing to a generation of consumers who demand transparency and ethical practices from the brands they support.

What’s Next for Orebella?

With the launch of the Body & Hair Perfume Mists, Orebella is poised to further expand its reach. The mists will be available exclusively on the brand’s website and TikTok Shop starting April 10, before rolling out to Ulta Beauty stores on April 26. This strategic timing aligns with the spring and summer seasons, when consumers are more likely to seek out fresh, lightweight fragrances.

Hadid has hinted at even bigger plans for the brand, including potential collaborations and new product categories. “We’re not just extending the line for the sake of newness,” she told Vogue Business. “We’re asking how fragrance can show up in more moments of someone’s day, more generously, more effortlessly.”

For now, fans of Orebella can look forward to experimenting with the new mists, which offer a fresh way to incorporate fragrance into their daily routines. Whether layered with the brand’s existing parfums or worn alone, the Body & Hair Perfume Mists are designed to be as dynamic and multifaceted as the women who wear them.

Key Takeaways

• New Collection Launch: Orebella’s Body & Hair Perfume Mists debut on April 10, offering three new scents: Gardenia’s Whisper, Nectar Dew, and Golden Brulee.
• Alcohol-Free & Hydrating: The mists are water-based, alcohol-free, and infused with botanical waters like rose water, coconut water, and orange blossom for skin nourishment.
• Versatile Use: Designed for all-over application on body and hair, the mists can be layered with Orebella’s existing parfums or worn alone.
• Pricing & Availability: Each mist retails for $39, with a trio bundle available for $102. The collection will be available on Orebella’s website, TikTok Shop, and Ulta Beauty starting April 26.
• Brand Growth: Orebella’s revenue is now in the eight-figure range, with the brand stocked in over 2,000 stores globally.
• Hadid’s Vision: The supermodel describes the new mists as “expressive and free,” designed to move with the wearer throughout the day.

FAQ

What are Orebella’s Body & Hair Perfume Mists?

The Body & Hair Perfume Mists are a new collection of alcohol-free, water-based fragrances designed for all-over application on the body and hair. They are lighter than traditional perfumes and can be layered with Orebella’s existing parfums.

When will the Body & Hair Perfume Mists be available?

The mists will launch on April 10, exclusively on Orebella’s website and TikTok Shop. They will be available in Ulta Beauty stores starting April 26.

What scents are included in the new collection?

The collection includes three scents: Gardenia’s Whisper (sheer floral), Nectar Dew (fruity floral), and Golden Brulee (amber gourmand).

How much do the Body & Hair Perfume Mists cost?

Each mist retails for $39. A trio bundle is available for $102, offering a $15 savings.

Are the mists suitable for sensitive skin?

Yes, the mists are dermatologist-tested and formulated to be suitable for sensitive skin. They are also vegan and cruelty-free.

How do I use the Body & Hair Perfume Mists?

The mists are designed to be sprayed generously across the body and hair. They can be layered with Orebella’s existing parfums or used alone for a lighter fragrance experience.

Final Thoughts

Bella Hadid’s latest venture with Orebella is more than just a fragrance launch—it’s a celebration of self-expression and personal empowerment. The Body & Hair Perfume Mists offer a fresh, innovative way to incorporate scent into daily life, blending the worlds of beauty, wellness, and fashion. As Orebella continues to grow, it’s clear that Hadid’s vision for the brand is resonating with consumers around the world.

For those eager to endeavor the new mists, mark your calendars: the collection will be available on Orebella’s website and TikTok Shop starting April 10, with a wider release at Ulta Beauty stores on April 26. Whether you’re a longtime fan of Orebella or new to the brand, these mists are a must-try for anyone looking to elevate their fragrance game.

What do you believe of Bella Hadid’s latest fragrance launch? Will you be trying the new Body & Hair Perfume Mists? Share your thoughts in the comments below!