Ben Affleck on Netflix‘s Film Strategy and the Launch of Artists Equity
Ben Affleck recently shared candid insights into the challenges of creating content for streaming giants like Netflix, and his vision for a new kind of studio with Artists Equity. He spoke at the 2022 DealBook Conference, offering a perspective shaped by his extensive experience in Hollywood.Affleck acknowledged the talent within Netflix’s film division, specifically praising scott Stuber. Though, he also suggested the sheer volume of content Netflix aimed to produce was inherently tough. “Its an unachievable job,” he stated, referring to the task of consistently delivering a high volume of quality films.
He explained that Netflix co-CEO Reed Hastings himself recognized the ambitious nature of their goal. Hastings reportedly viewed the initial push for quantity as a necessary step to establish a strong market presence. Affleck, however, questioned the feasibility of producing 50 great movies annually.
“How are we going to make 50 great movies a year? How is that possible?” he wondered aloud. He believes the scale of such an undertaking simply exceeds practical limitations, noting there isn’t a committee large enough, or enough talent available, to consistently achieve that level of quality.
Affleck also touched upon the importance of genre considerations.He understands that action films generally attract a wider audience than smaller dramas. nevertheless, he emphasized the need to prioritize quality and originality. “Let’s do a good one, let’s surprise the audience, let’s make them care about it,” he urged.
This perspective directly informs his new venture,Artists Equity. It’s being positioned as a creator-led studio designed to redefine the relationship between studios, artists, and the crews who bring projects to life.
Currently, artists Equity is already in production with its first project. This film, currently untitled, chronicles the origins of the iconic Air Jordan sneaker. Ben Affleck is directing and writing the script, with Matt Damon starring as the executive responsible for securing Michael Jordan’s endorsement.
Here’s what you should know about the shift Affleck is advocating for:
Creator Control: Artists equity prioritizes giving creators more agency over their projects.
Quality Over Quantity: The focus is on developing fewer, higher-quality films.
* Fair Partnerships: The studio aims to foster more equitable relationships with artists and crews.
Ultimately, Affleck’s comments and the launch of Artists equity signal a desire for a more sustainable and artistically fulfilling model within the film industry. He believes that by prioritizing quality, collaboration, and creator empowerment, the industry can deliver truly compelling stories that resonate with audiences.
