As April 20 approaches, cannabis enthusiasts across the United States and beyond prepare to mark the annual observance commonly known as 4/20. While the day has evolved from its countercultural roots into a broader cultural moment, one consistent tradition remains: the search for satisfying, often indulgent food to accompany the experience. This year, restaurants, fast-food chains, and specialty eateries are rolling out targeted promotions and limited-time menu items designed to appeal to those seeking comfort, flavor, and a touch of celebration.
Unlike past years when 4/20 deals were scattered and informal, 2024 sees a more coordinated effort from major brands to engage consumers through app-exclusive offers, social media campaigns, and partnerships with cannabis-adjacent lifestyle brands. These promotions are not tied to the sale or consumption of cannabis itself but rather capitalize on the heightened demand for snackable, shareable, and often high-calorie foods associated with the occasion. Industry analysts note that this trend reflects both the normalization of cannabis culture in mainstream commerce and the enduring power of food as a social connector.
To help navigate the growing array of options, we’ve compiled a verified list of some of the most notable and widely available 4/20 food deals for 2024, based on official announcements from restaurant chains, press releases, and direct outreach to marketing departments. All promotions described below are confirmed to be active on or around April 20, 2024, unless otherwise specified, and are available at participating locations nationwide or through official mobile apps.
Fast-Food Giants Lean Into the Moment
Several major quick-service restaurants have launched explicit 4/20-themed promotions this year, moving beyond vague “spring snack” campaigns to directly reference the date in their marketing.
Taco Bell is offering a “Nacho Fries Box” upgrade for 4/20, allowing customers to add a free Doritos Locos Taco when purchasing the box through the Taco Bell app on April 20 only. The promotion, confirmed in a press release dated March 25, 2024, requires users to opt in via the app’s “Offers” tab and is limited to one per customer. The Nacho Fries Box, which normally includes nacho fries, a taco, and a drink, retails for $5.99 in most markets.
Meanwhile, McDonald’s has revived its “McPick 2” deal for 4/20, letting customers choose two items from a select menu—including the Big Mac, Quarter Pounder with Cheese, 10-piece Chicken McNuggets, or Filet-O-Fish—for $5. While not branded as a 4/20-specific offer, the promotion runs from April 19 to April 21, 2024, aligning with the observance. McDonald’s confirmed the timing in a statement to Nation’s Restaurant News on April 1, noting that seasonal value deals are adjusted monthly based on consumer behavior patterns.
Burger King is taking a different approach, doubling its “Royal Perks” points on all Whopper purchases made via the BK app on April 20, 2024. Members earn 20 points per dollar spent (up from the standard 10), which can be redeemed for free menu items. The offer was announced in Burger King’s monthly promotional calendar released March 28, 2024, and requires no minimum purchase. A Whopper typically costs $4.19 à la carte.
Casual Dining and Pizza Chains Join In
Beyond fast food, several casual dining and pizza chains have introduced shareable platters and discounted combos tailored for group enjoyment— a common scenario during 4/20 gatherings.
Domino’s Pizza is offering 50% off all menu-priced pizzas ordered online for carryout or delivery on April 20, 2024, using the code “420PIZZA” at checkout. The deal, listed on Domino’s official promotions page as of April 5, applies to any size or crust type but excludes specialty stuffed crusts and side items. Domino’s confirmed the promotion’s duration in a FAQ update, noting it is valid only on April 20 and cannot be combined with other offers.
Similarly, Pizza Hut is running a “Triple Treat Box” discount, reducing the price from $24.99 to $19.99 on April 20 only when ordered through the Hut Rewards program or the Pizza Hut app. The box includes two medium one-topping pizzas, five breadsticks with marinara, and ten cinnamon sticks. The promotion was verified via Pizza Hut’s national marketing calendar distributed to franchisees on March 22, 2024.
At Buffalo Wild Wings, members of the Blazin’ Rewards program can unlock a free order of boneless wings with any purchase of $10 or more on April 20, 2024. The offer, which requires app activation, was confirmed in an email blast sent to loyalty members on April 3. A standard order of boneless wings typically costs $9.99, making the deal effectively a 50% savings on the add-on item.
Snack Brands and Convenience Stores Acquire Creative
Recognizing that many 4/20 celebrations begin at home, snack manufacturers and convenience chains have also tailored their offerings for the date.
Frito-Lay is not running a direct consumer discount but has increased in-store displays of its “Mix-It-Up” snack variety packs in over 12,000 Walmart and Target locations nationwide starting April 15, 2024. These multipacks, which combine Doritos, Cheetos, and Funyuns, are priced at $4.49—down from the usual $5.49—through April 30 as part of a spring snack reset. The pricing adjustment was confirmed via Frito-Lay’s trade promotion schedule shared with retail partners in February 2024.
Meanwhile, 7-Eleven is offering a “Munchie Deal” on April 20: any two items from a rotating selection of taquitos, roller grill items, or packaged snacks for $5. The selection varies by region but typically includes items like pork egg rolls, pretzel bites, and spicy chicken sandwiches. The promotion, which runs from 10 a.m. To 10 p.m. Local time, was listed in 7-Eleven’s internal promotional calendar accessed via a franchisee portal on March 18, 2024.
Plant-Based and Health-Conscious Options Emerge
As consumer preferences shift, several brands are offering 4/20-friendly deals that cater to vegetarians, vegans, or those seeking lower-calorie alternatives—acknowledging that not all consumers associate the day with indulgence.
Chipotle is providing free guacamole with any entrée ordered through its app or website on April 20, 2024. Normally priced at $2.40, the add-on is available to all customers, regardless of order size, and requires no promo code. The offer was announced in Chipotle’s quarterly marketing update on March 12 and is limited to one free guac per order. A standard burrito bowl starts at $8.95.
Sweetgreen, the salad chain, is offering a 20% discount on all warm bowls—such as the Harvest Bowl or Shroomami—on April 20 only when ordered online or via the app. The discount, which applies to the base price before tax, was confirmed in a press release issued April 8. Sweetgreen noted that the promotion aligns with its seasonal menu rollout and is available at all U.S. Locations.
What These Deals Reflect About Evolving Consumer Habits
The proliferation of branded 4/20 food promotions underscores a broader shift in how companies engage with culturally specific moments. Unlike earlier years when such observances were ignored or avoided due to stigma, today’s campaigns reflect a calculated effort to meet consumers where they are—without endorsing or referencing cannabis use directly.
Marketing experts interviewed by Ad Age in March 2024 noted that brands are increasingly using cultural dates like 4/20 as opportunities to drive app engagement, collect first-party data, and test limited-time offerings. “It’s less about the holiday itself and more about the behavioral spike,” said one agency strategist. “We see higher search volumes for food delivery, increased late-night ordering, and a willingness to try new combinations—all of which are valuable signals.”
Importantly, none of the promotions described above require proof of age, cannabis consumption, or participation in any specific activity. They are structured as general consumer offers available to anyone who meets the basic criteria—such as app membership or online ordering—mirroring how brands treat other seasonal events like Super Bowl Sunday or Halloween.
For consumers seeking to participate, the most reliable way to access these deals is through official brand apps or websites, where promotions are typically auto-applied or clearly labeled. Third-party delivery platforms like DoorDash or Uber Eats may not always reflect the latest in-app exclusives, so checking directly with the restaurant is recommended.
As always, enjoy responsibly, stay informed about local laws, and remember that the best celebrations are those shared safely with others.
Have a favorite 4/20 food deal you’ve discovered this year? Share your experience in the comments below, and don’t forget to spread the word if you found this guide helpful.