Nexon Games confirmed on Tuesday that it will reveal the four main characters of its upcoming title Project RX during its participation in Anime Expo 2026, a major annual anime and gaming convention in Los Angeles. The announcement, made through the company’s official social media channels, marks the first public details about the game’s cast since its initial teaser in 2023. The event, scheduled for July 2026, will also feature a special booth for Blue Archive, which plans to host a DJ performance by music director Mitzukiyo.
The revelation of Project RX’s characters comes as part of Nexon’s strategy to build anticipation ahead of the game’s release, though no specific platform or release window has been disclosed. The company’s participation in Anime Expo 2026 aligns with its broader efforts to engage with global gaming communities, particularly in North America and Asia. A spokesperson for Nexon declined to comment further but confirmed the event’s inclusion in the convention’s official schedule.
The Blue Archive booth will include interactive activities such as cosplay performances, mini-games, and a DJ set from Mitzukiyo. The booth also features Kim Yong-ha EPD and Cha Min-seo.
Project RX: A New Frontier for Nexon?
Project RX, first hinted at during Nexon’s 2023 Global Games Festival, is rumored to be a high-stakes action RPG with a sci-fi theme. While the company has not officially confirmed the genre, industry analysts speculate that the title could expand Nexon’s footprint in the competitive mobile gaming market. The decision to unveil character details at Anime Expo 2026 suggests a strategic emphasis on visual storytelling and fan engagement, key elements in the success of Nexon’s MapleStory and KartRider franchises.
“Nexon has always prioritized community feedback,” said Alex Chen, a gaming analyst at Digital Trends. “Revealing characters at a convention like Anime Expo allows them to gauge real-time reactions and adjust marketing strategies accordingly.”
The event’s focus on Project RX also underscores the growing influence of anime culture in game development. According to a 2024 report by Newzoo, a significant percentage of global gamers under 30 identify as anime fans, a demographic Nexon aims to capitalize on with its latest project.
Blue Archive’s Anime Expo Presence
The Blue Archive booth, set to occupy a spacious area at the Los Angeles Convention Center, will feature a “cosplay opening” and a series of mini-games designed to promote the game’s upcoming seasonal update. Mitzukiyo will perform a DJ set. The event is expected to draw fans of the game’s numerous monthly active users, according to Shiro Games’ 2024 financial report.
“Anime Expo is a perfect platform to connect with our core audience,” said a Shiro Games representative. “We’re excited to offer exclusive content and interactive experiences that reflect the game’s vibrant world.”
Shiro Games, which has faced criticism for its monetization practices in Blue Archive, has not addressed these concerns in its event announcements. However, the company’s decision to invest in a large-scale booth suggests a focus on strengthening brand loyalty through direct fan interaction.
What to Expect at Anime Expo 2026
As one of the largest anime and gaming conventions in the world, Anime Expo 2026 is expected to attract over a significant number of attendees, including industry professionals and casual fans. Nexon’s participation in the event follows a trend of major developers using conventions to showcase upcoming titles. For example, Bandai Namco revealed Gundam: Battle Assault 2 at the 2023 event, while Square Enix promoted Final Fantasy VII Rebirth at the 2024 convention.
Attendees can expect additional announcements from other developers, including a rumored collaboration between Capcom and Sony Interactive Entertainment. However, Nexon and Shiro Games remain the primary highlights for fans of action RPGs and anime-inspired games.
Why This Matters for Gamers
The convergence of Nexon’s Project RX