“`html

OpenAI to ⁢Introduce Advertising to ChatGPT to Sustain Growth

Published: 2026/01/16 21:15:50

OpenAI announced​ on Friday its plans ‌to integrate advertising into ChatGPT, beginning‌ with ‍a testing ⁣phase in the United States for ⁢both free and reduced-price subscribers. ⁢Users with ⁢Plus, Pro,​ and Enterprise subscriptions will continue to‍ enjoy an ad-free experience.

The Financial Pressures Driving the Change

With only a fraction ⁤of its billion+ users⁤ currently paying for subscriptions, OpenAI faces⁣ increasing pressure to generate​ new revenue streams. The company‍ is reportedly ⁤burning through its resources at an⁤ alarming rate, largely due to the substantial computational‌ costs⁣ associated⁤ with running advanced AI models. These costs include the energy and ‌infrastructure required to ‌power the complex‍ algorithms that drive⁢ ChatGPT.

Following the Footsteps of ⁤Tech Giants

This move aligns OpenAI’s business model ⁤with those of established tech giants like Google and Meta, whose power is largely built on advertising revenue generated ‍from their free ​services.Unlike ‍OpenAI,⁤ these companies leverage advertising to fund substantial AI research