Newcastle United Extends Long-Standing Partnership with Molson Coors
Newcastle United has solidified its relationship with Molson Coors, extending a successful partnership that began in 2007. This continued collaboration ensures Molson Coors remains the official beer partner for the northeast club.
the agreement sees Carling retaining pouring rights at the iconic St. James’ Park. You’ll also find a diverse selection of other Molson coors brands available, including Madri Excepcional, Alpacalypse, Coors, Blue Moon, and Staropramen. This provides fans with plenty of choices during matchdays and events.
Newcastle United has been actively bolstering its commercial portfolio in recent months. Recent additions include partnerships with Visa, a global payments leader, Bydfi, a financial technology innovator, and Guinness, the renowned Irish beer brand. These deals demonstrate the club’s growing appeal to a wide range of international brands.
Interestingly, Newcastle is navigating a transition within its senior commercial team. Peter Silverstone, the former chief commercial officer, recently departed the club. He’s now embarking on a new challenge as chief business officer with Italian Serie A powerhouse Juventus, following a period of gardening leave.
Silverstone dedicated three years to Newcastle United, joining as commercial chief in October 2022. His contributions were instrumental in securing several key partnerships for the club. In September, Newcastle appointed David Hopkinson as their new chief executive. Hopkinson brings extensive experience from North American major league sports, filling a role that remained open for a year.
I’ve found that consistent commercial growth is vital for a club’s long-term success, and Newcastle United appears to be on a strong trajectory. Hear’s what works best: building strong relationships with key partners and attracting diverse revenue streams. This allows for continued investment in the team and the overall fan experience.
