Traeger Inc. Announces 1-for-50 Reverse Stock Split, Trading to Continue on NYSE
London, United Kingdom – Traeger, Inc. (NYSE: COOK) is proceeding with a previously announced 1-for-50 reverse stock split, effective today, March 18, 2026. The company’s shares will continue to trade on the New York Stock Exchange (NYSE) under the same ticker symbol, COOK. This move comes as the grill manufacturer navigates a challenging period marked by significant stock decline, and aims to boost its share price and maintain listing requirements. The reverse split will not affect the proportional ownership of shareholders, but will reduce the number of outstanding shares.
The decision to implement a reverse stock split reflects the substantial decrease in Traeger’s stock value over the past several years. As of the close of trading on March 17, 2026, the stock price stood at $0.5983, down 20% for the day. The stock has experienced a dramatic downturn, with a 99.95% decline over the past five years, according to data from Yahoo Finance. This drastic fall has brought the company’s market capitalization to approximately $1.642 million.
Understanding Reverse Stock Splits
A reverse stock split is a corporate action where a company reduces the total number of its outstanding shares while increasing the price per share. In Traeger’s case, for every 50 shares an investor currently holds, they will receive one share after the split. While the overall value of an investor’s holdings remains theoretically the same immediately following the split, the increased share price can craft the stock more attractive to a wider range of investors and potentially improve its listing status on the NYSE. Companies often undertake reverse splits to avoid delisting from major exchanges, which typically have minimum share price requirements.
The NYSE and Nasdaq have specific criteria for maintaining listing eligibility, including minimum share price thresholds. Falling below these thresholds can trigger a delisting process, potentially limiting a company’s access to capital markets and damaging investor confidence. A reverse split can be a strategic maneuver to regain compliance with these requirements.
Traeger’s Recent Performance and Business Overview
Traeger, Inc. Designs, sources, sells, and supports wood pellet-fueled barbecue grills and flat top grills, catering to both retailers, distributors, and direct-to-consumer markets in the United States and internationally. The company’s grills are equipped with internet of things (IoT) technology, allowing users to control and monitor their grills remotely via the Traeger app. Beyond hardware, Traeger similarly invests in digital content, including recipes and instructional videos, to enhance the user experience and build a community around its brand – the “Traegerhood.”
Despite its innovative approach and strong brand recognition, Traeger has faced significant financial headwinds. The company’s PE Ratio (TTM) is currently unavailable, and its Earnings Per Share (EPS) stands at -43.5000, indicating substantial losses. The company is expected to release its next earnings report on April 30, 2026.
Market Reaction and Analyst Expectations
The market reacted negatively to the news of the reverse split, with the stock price declining slightly in after-hours trading on March 17, 2026, to $0.6300, a 5.30% increase. However, this increase followed a 0.20% decrease during regular trading hours. The stock’s performance over the past year has been consistently poor, with a 99.34% decline.
Analysts currently have a 1-year target estimate of $47.50 for Traeger’s stock, a significant increase from its current trading price. However, achieving this target will require a substantial turnaround in the company’s financial performance. The company’s Beta (5Y Monthly) is 1.41, indicating higher volatility compared to the overall market.
Financial Snapshot (as of March 17, 2026)
- Stock Price: $0.5983 (at close) / $0.6300 (after hours)
- Market Capitalization: $1.642 million
- 52 Week Range: $0.5801 – $110.5000
- Volume: 715,893
- Average Volume: 9,043
- Beta (5Y Monthly): 1.41
- EPS (TTM): -43.5000
- Forward Dividend & Yield: —
- 1y Target Est: 47.50
Looking Ahead
The success of Traeger’s reverse stock split will depend on its ability to improve its financial performance and regain investor confidence. The company faces challenges in a competitive market and must demonstrate a clear path to profitability. The upcoming earnings report on April 30, 2026, will be closely watched by investors and analysts alike.
The company’s focus on innovation, digital content, and community building through the “Traegerhood” could be key to its long-term success. However, these efforts must translate into improved financial results to justify the optimistic analyst target price. The company’s ability to navigate these challenges will determine whether the reverse stock split is a temporary fix or a stepping stone towards a sustainable recovery.
Investors should carefully consider the risks associated with investing in Traeger, Inc., given its recent financial performance and the volatility of its stock. Further information about the company can be found on its investor relations website and through filings with the Securities and Exchange Commission (SEC).
The next key event for Traeger, Inc. Will be the release of its first-quarter earnings report on April 30, 2026. This report will provide further insight into the company’s performance and its progress towards recovery.
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