The concept of enshittification - the gradual decline of online platforms and technologies – is gaining significant traction as users experience diminishing value. It’s a trend I’ve been closely monitoring, and frankly, it’s a critical issue impacting your digital experience.But could we be on the cusp of a turning point? Recent discussions suggest a potential shift, a chance to “make tech good again,” as some are putting it.
I’ve observed that a primary obstacle to innovation and user-centric design is restrictive legislation. Specifically, laws prohibiting reverse engineering hinder the ability to improve existing products. Thes regulations, initially intended to protect intellectual property, inadvertently stifle the creation of better, more user-kind alternatives. The core issue is that a lack of open access to code prevents modifications that could benefit consumers.
Understanding the Cycle of Enshittification
Enshittification isn’t random; it follows a predictable pattern. initially, platforms prioritize user experience to attract a base. Then, they begin to exploit users to benefit businesses. they maximize profits at the expense of both users and businesses, ultimately leading to the platform’s decline.this process, as outlined by industry experts, is driven by the inherent dynamics of two-sided markets where platforms leverage their position between buyers and sellers.
Did you know? A recent study by the Consumer Technology Association (CTA) revealed that 78% of consumers feel less loyal to tech brands then they did five years ago, citing concerns about data privacy and manipulative platform practices. This highlights the growing user dissatisfaction fueling the demand for change.
The UK’s Unique Possibility
The United Kingdom currently holds a unique position to challenge this trend. Following Brexit, the UK has the opportunity to revise its laws regarding reverse engineering independently of European directives. By removing restrictions on modifying software and hardware, the UK could foster a more innovative and competitive tech landscape. This would allow developers to create open, auditable alternatives to proprietary systems, enhancing digital sovereignty and security.
Consider the implications for critical infrastructure. Imagine being able to modify the code in your solar inverters or batteries, ensuring they operate optimally and aren’t vulnerable to external interference. This level of control is currently limited by legal restrictions, but the UK could lead the way in empowering users.
Pro Tip: Regularly review the privacy settings on your devices and online accounts. Take control of your data and limit the information you share with platforms.
The potential for change extends beyond technical solutions. A growing coalition of investors and national security experts are recognizing the need for a more ethical and secure tech ecosystem. Investors are increasingly aware that enshittification ultimately erodes long-term value, while national security concerns are driving demand for greater control over critical technologies.
What are your biggest frustrations with the current state of technology? Share your thoughts in the comments below!
While the path forward isn’t without obstacles, the current moment represents a rare opportunity. The door to a better technology future is open,even if only a crack. I believe that by embracing open-source principles, promoting user rights, and challenging restrictive legislation, we can reverse the trend of disenshittification and build a more enduring and equitable digital world.
| Feature | Before Enshittification | After Enshittification |
|---|---|---|
| User Experience | Prioritized | Degraded |
| Innovation | Encouraged | Stifled |
| Privacy | Respected | compromised |
Ultimately, reclaiming control over our technology requires a collective effort. It demands that we, as users, demand better. It requires that we support policies that promote innovation and protect our rights









