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Zuffa Boxing Secures Landmark broadcast Deal with Paramount
A new era for professional boxing is dawning with a groundbreaking media rights agreement between Zuffa Boxing and Paramount Global. This partnership promises to deliver a revitalized boxing experience to a global audience, leveraging teh power of both established combat sports leadership and a broadcasting giant.
Zuffa Boxing, formed by TKO Group Holdings and entertainment conglomerate Sela, is spearheaded by industry veterans Dana White and Turki Alalshikh. Their vision is to reshape the boxing landscape, and this deal is a significant step toward realizing that goal.
A Comprehensive Broadcast Strategy
Beginning in January 2026, Paramount will become the exclusive home for all Zuffa Boxing events. Initially, the schedule includes 12 events, with ambitious plans for expansion in subsequent years.
You’ll be able to catch all the action live on Paramount+,with the exciting possibility of select high-profile bouts being simulcast on CBS.This mirrors a similar strategy successfully implemented with the UFC, broadening accessibility for fight fans.
“I’m excited to bring great boxing events to a global audience,” White stated. “There are millions of boxing fans who will now be able to enjoy competitive fights featuring both rising stars and the biggest names in the sport.” He further emphasized that Paramount will serve as a unified destination for both UFC and boxing enthusiasts.
Alalshikh’s Vision for the Future of Boxing
Turki Alalshikh has quickly become a pivotal figure in boxing, orchestrating several highly anticipated and previously elusive matchups. He’s widely credited with injecting new life into the sport.
“This partnership with paramount reinforces our vision to redefine how viewers consume boxing,” Alalshikh explained. “More fight fans will now have access to watch some of the most exciting boxers around.” He believes the demonstrated appetite for quality boxing necessitates this expanded coverage, ensuring the sport’s continued growth and vibrancy.
What This Means for You, the Boxing fan
This deal isn’t just about broadcasting rights; it’s about elevating the entire boxing experience. Here’s what you can expect:
* Increased Accessibility: More fights will be readily available to a wider audience through Paramount+ and potential CBS broadcasts.
* Higher Quality Matchups: Zuffa Boxing, with Alalshikh’s involvement, is focused on delivering the fights you want to see.
* A Unified Combat Sports Hub: Paramount will become your go-to destination for both boxing and UFC action.
* Investment in Emerging Talent: The promotion aims to showcase up-and-coming boxers alongside established stars.
Ultimately,this partnership signals a commitment to the future of boxing,promising a more dynamic,accessible,and engaging experience for fans worldwide. It’s a bold move that could redefine the sport for years to come.
