Reimagining Support for Dance: A Call for Innovation in Funding and Value
The world of performing arts,particularly concert dance,stands at a crossroads. While other industries have embraced radical change – rethinking business models,leveraging technology,and connecting with audiences in new ways – dance has largely remained static. Organizations like chaos are stepping in to invest in artists and the ecosystem around them, prompting a crucial question: what is the fundamental value of dance in today’s world, and how can we ensure its future?
This isn’t simply about artistic expression; it’s about survival and relevance.The current funding models for dance are showing their age, and a fresh perspective is urgently needed.
the Sticking point: Why Dance Needs to evolve
According to Esposito of Chaos, the field hasn’t truly challenged its core assumptions. Key questions organizations must address include:
* What is dance’s core value? Why is it essential, especially now?
* Who is dance for today? And who should it be for?
these aren’t easy questions, but confronting them is vital. Dance is “stuck,” and breaking free requires a willingness to rethink everything from artistic vision to financial strategies.
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A Shift in Philanthropic Approaches
Traditional fundraising in the performing arts is ripe for disruption. A important change is on the horizon: women are poised to inherit the majority of wealth.However, how women approach philanthropy differs dramatically from men.Liza Yntema,a lawyer and philanthropist with the Dance Data Project,highlights these key differences:
* research-driven: Women thoroughly investigate organizations before donating.
* Impact-focused: They prioritize philanthropy’s power to create societal change.
* Low-ego: Recognition and building prestige are less vital.
* Collaborative: They prefer giving alongside others.
The performing arts world hasn’t yet adapted to these evolving donor preferences. Yntema is leading by example, recently underwriting childcare and related expenses for Atlanta Ballet resident choreographer Claudia Schreier.This investment wasn’t just about supporting an artist; it had a ripple effect, benefiting the entire company.
Beyond Bricks and Mortar: Creative Funding Solutions
The call is global: dance organizations need to approach funding with the same creativity and dedication they bring to their art. This means moving beyond traditional fundraising galas and capital campaigns. Consider these possibilities:
* Targeted support for artists’ needs: Like Yntema’s childcare initiative, address practical barriers to creation.
* Diversified donor base: Actively cultivate relationships with a wider range of potential supporters.
* Collaborative funding models: Explore joint ventures and shared resources.
* Demonstrating impact: Clearly articulate the social and cultural value of your work.
Ballet West exemplifies this balancing act, striving to innovate while preserving its strengths.Scolamiero emphasizes the importance of personal connection, making daily calls to donors to nurture relationships and highlight the company’s unique value.
Investing in the Future of Dance
Ultimately, securing the future of dance requires a fundamental shift in mindset. It’s about recognizing the art form’s potential, understanding the evolving landscape of philanthropy, and embracing creative solutions.
You, as a supporter of dance, can play a vital role in this transformation. By demanding clarity, advocating for innovative funding models, and championing the value of dance, you can help ensure that this vital art form thrives for generations to come.