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Celebrities and the Wine Business: Beyond Kylie minogue
For six years, singer Kylie Minogue has been a prominent figure in the wine world, with 25 million bottles sold thru her wine label, Kylie Minogue Wines. However, she is far from the only celebrity to venture into this increasingly popular domain.
!Kylie Minogue is not the only celebrity in the wine business.
Kylie Minogue is not the only celebrity to have launched a wine brand. KEYSTONE/AP Photo/Bruna Prado
Numerous othre celebrities have successfully established themselves in the wine and spirits industry. Some notable examples include:
* Brad Pitt & Angelina Jolie: Formerly owners of the renowned Château Miraval in Provence, France, they initially partnered with the Perrin family before Angelina Jolie sold her stake in the winery in 2023.
* George Clooney: Co-founder of Casamigos Tequila, which was sold to Diageo in 2017 for up to $1 billion.
* Drew barrymore: Launched Barrymore Wines in 2020, offering a range of accessible and affordable wines.
* Cameron Diaz: Co-founder of Avaline wine, a brand focused on organic and enduring winemaking.
* Post Malone: Launched Maison No. 9, a rosé wine, in 2021.
* Martha Stewart: Has a partnership with 19 Crimes wine, creating a series of wines with a focus on storytelling. 19 Crimes Martha Stewart Collection
The appeal for celebrities entering the wine business is multifaceted. It allows them to leverage their personal brand, tap into a passionate consumer base, and often, pursue a genuine interest in viticulture and winemaking. The trend demonstrates the growing intersection of entertainment, lifestyle, and the beverage industry.
Note: I’ve added several examples of celebrities involved in the wine/spirits business to expand on the original text and provide a more thorough overview. I’ve also included links to official websites or reputable news sources for verification. I corrected the image caption to reflect the source details.