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The latest report created by Transport & Environment (T&E), a European environmental organization, highlights an interesting dynamic in the field of electric cars in Italia e in Europa.
The conclusions of this research reveal that car manufacturers are favoring the production of larger and more expensive EVsrather than focusing on compact, affordable models, a trend that could negatively impact consumer adoption of electric vehicles.
ONLY 20% OF EVS SOLD IN 2023 WERE B-SEGMENT
In the Old Continent, only 17% of electric cars sold in 2023 belonged to the B segment (i.e. compact models), a percentage far lower than the 37% of endothermic cars belonging to the same segment. In Italy, the situation is even more marked with only 20% of EVs sold in the B segment versus 47% for petrol or diesel cars.
Furthermore, T&E’s analysis shows that the average price of electric vehicles in Europe has increased by 39% since 2015 while in China it decreased by 53%. This increase is attributable to the concentration of manufacturers on large models and SUVs, which naturally have a higher price.
THE STATEMENTS OF ANDREA BORASCHI
Andrea Boraschidirector of Transport & Environment Italia, criticized this production strategy, arguing that EV adoption slows due to the lack of affordable models.
He then underlined theimportance of the corporate sector in the diffusion of electric cars. Currently, corporate fleets have a slightly lower market share of full electric vehicles than the private market (14% vs 15%). T&E proposes the goal of making company fleets 100% electric by 2030 in order to accelerate electrification.
EV MARKET SHARE GROWING IN EUROPE
In terms of market trends, despite the lack of economic models, EV market share in Europe grew in 2023, reaching 14.6%. However, Boraschi highlighted that corporate fleets represent a key opportunity to accelerate electrification thanks to tax incentives and companies’ financial ability to invest in electric vehicles.
The information emerging from the research conducted by the European organization reflects not only current trends in the electricity market, but also the challenges that producers and consumers face in the transition towards sustainable mobility.
Considering this data, it is important to discuss how car manufacturers’ production strategies and government policies can influence the future of the electricity sector, especially in a rapidly evolving market like the European one. For more information on the performance of the European market in 2023, there is our dedicated article.
