Navigating the Digital Services Act: App Store Trader Requirements for EU Compliance (2025 Update)
The landscape of app distribution in the European Union is undergoing a significant shift. As of today, october 17, 2024, and with a critical deadline looming on February 17, 2025, Apple is enforcing new requirements for all developers submitting apps to the App Store within the EU. This change, driven by the EU’s Digital Services Act (DSA), mandates that all Apple Developer Program members - specifically Account Holders or Admins – declare their “trader status” within App Store Connect. This isn’t merely a procedural update; it’s a essential change impacting app availability and requiring proactive action from developers to maintain a presence in a key global market. This article provides a definitive guide to understanding these requirements, ensuring compliance, and avoiding app removal.
Understanding the Digital Services Act and its Impact on App Developers
the Digital Services Act (DSA), which came into force in February 2024, is a landmark piece of EU legislation designed to regulate online platforms and services. It aims to protect users from illegal content, increase transparency, and foster a more accountable online habitat. For app developers, the DSA translates into increased obligations regarding identification, reporting, and compliance.
The trader status requirement specifically addresses the need to identify the legal entity responsible for the app. This is crucial for enforcing EU law, handling legal requests, and ensuring consumer protection. According to a recent report by Statista (September 2024),approximately 75% of EU citizens use smartphones,making the App Store a vital distribution channel. Non-compliance with the DSA, thus, carries significant consequences, including app removal and potential legal repercussions.
Who is Considered a “Trader” and What Details is Required?
Defining “trader status” is the first step towards compliance. Apple defines a trader as anyone offering goods or services through the App Store. This encompasses a broad range of developers, including:
* Commercial App Developers: Those directly selling apps or in-app purchases.
* Businesses Offering Services Through Apps: Companies using apps to provide services (e.g., ride-hailing, food delivery).
* Developers with Advertising Revenue: Even if an app is free to download, revenue generated through advertising classifies the developer as a trader.
the information required to verify trader status includes:
* Legal Name: The official registered name of the business.
* Legal Address: The registered business address.
* Registration Number: A unique identifier issued by the relevant national registry (e.g., VAT number, company registration number).
* Contact Information: A valid email address and phone number.
Apple provides a detailed guide on determining trader status and submitting the required information: Manage European Union Digital Services Act Trader Requirements.
The February 17, 2025 Deadline: A Critical Timeline
The deadline of February 17, 2025, is non-negotiable. Apps lacking verified trader status will be removed from the App Store in the EU. This isn’t a temporary suspension; apps will remain unavailable until compliance is confirmed.
Here’s a breakdown of the key dates:
* October 17, 2024: Trader status entry required for all submissions.
* **February 17, 2025
